Erica Schneider: Building an authentic platform and selling knowledge as a creator

Behind the Creator

Erica Schneider's journey from in-house content lead to entrepreneur provides a roadmap for aspiring creators and established professionals alike. Her candid reflections, innovative content strategies, and no-nonsense advice offer a refreshing perspective on navigating the intricacies of personal branding and digital entrepreneurship.

Quitting a full-time job at the end of last year to pursue her own thing, Erica has amassed a super-loyal following across her social channels and is finding many ways to add value to her community. Focussed on helping everyone to be a better writer, Erica is a must-follow for everyone looking to communicate effectively and attract like-minded people - and one to watch for tips on how to make your knowledge work as hard as possible.

In this episode of Behind the Creator, host Daniel Plume explores Erica’s journey and surfaces a host of valuable insights and practical advice for creators and entrepreneurs looking to carve their path in the digital world.

Key Takeaways:

• Understand the evolution of the term "creator" and how it can impact your personal branding strategies
• Explore the delicate balance between showcasing expertise and embracing vulnerability on social media
• Learn about Erica's unique approach to content creation, emphasizing audience value, enjoyment, and minimal pressure
• Gain valuable tips on building a personal brand, developing marketing strategies, and creating passive income streams
• Discover the power of consistency, openness, and authenticity in establishing authority and connecting with your audience

Connect with Erica:

Explore more of Erica's insights and resources on writing, editing, and personal branding through her LinkedIn, Twitter, courses, and newsletter.