#57 - How to Improve Yield and Capitalize On Commencement Season w/ Shiro Hatori from Concept3D

Higher Ed Storytelling University

My guest today is Shiro Hatori, Director of DemandGen at Concept3D. In this episode, we discuss data from Concept3D's survey of 500 recently admitted college students that can inform your higher ed storytelling and content creation efforts.

Shiro shares insights on the communication channels students prefer, the importance of virtual tours, addressing students' enrollment fears, and leveraging commencement to capture compelling student stories. If you want to make more data-informed decisions in your higher ed marketing, this episode is for you.

Key Takeaways:

• Students prefer email communication (45%) more than schools expect. Consider increasing use of SMS/text messaging, which students find helpful but schools underutilize.
• 52% of students said virtual tours were very important in their enrollment journey. Virtual tours help students remotely experience your campus before visiting.
• Students' biggest fear is making the wrong choice about where to enroll. Create content to boost their confidence in choosing your school.
• Capture video content and student stories during commencement week to highlight outcomes and plug into your summer melt campaigns.
• Create interactive campus maps to help students and families navigate your campus easily, especially on commencement day. Highlight key locations like parking.

Connect with Shiro:

• LinkedIn: https://www.linkedin.com/in/shiro-h-685a2885/
• Higher Ed Demand Gen Podcast:
  • (Spotify) https://open.spotify.com/show/3NLyDFcj1AiM5OyzrCNsJE
  • (Apple) https://podcasts.apple.com/us/podcast/higher-ed-demand-gen-podcast/id1640562803

Connect with John:

• LinkedIn: https://www.linkedin.com/in/johnazoni
• Website: https://unveild.tv
• Newsletter: https://unveild.tv/newsletter