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#41 - Mastodon and Decentralized Social Networking Models for Higher Ed Marketers w/ Andrew Cassel of Middlebury College
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İçerik John Azoni tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan John Azoni veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
My guest for this episode is Andrew Cassel, Senior Social Strategist at Middlebury College. In this episode we dive into emerging social platforms like Mastodon, BeReal, and the future of social networking in a Web 3 environment.
Key Takeaways:
- Understanding the decentralized, ad-free experience of Mastodon instances and the Fediverse
- Growing authentic community engagement through hashtag use on Mastodon
- The dopamine rush of gaining followers on platforms without vanity metrics
- Monetization challenges and community support funding models behind platforms like Mastodon
- Balancing creativity and storytelling with metrics expectations in higher ed marketing roles
- Why BeReal feels inauthentic for brand accounts but creates a sense of community
- The importance of owning and controlling your own platforms and data
- How tools like generative AI could impact higher ed storytelling and SEO
Connect with Andrew:
- Twitter: https://twitter.com/Middlebury
- Website: https://www.middlebury.edu
Connect with John:
- LinkedIn: https://www.linkedin.com/in/johnazoni
- Learn more about UNVEILD: https://unveild.tv
- Join The Newsletter: https://unveild.tv/newsletter
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