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004: All Bliss, No Booze: How Kin Euphorics Scaled a New Category of Adult Beverage with Jen Batchelor
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Imagine a drink that had all the benefits of booze without the hangover. Well, it exists, and today I’m talking to the founder.
Jen Batchelor is the CEO (Chief Euphorics Officer) of Kin Euphorics, which she co-founded with American supermodel Bella Hadid.
Launched grassroots in 2017, the non-alcoholic, mood-boosting beverage is made with a combo of functional ingredients (nootropics, adaptogens, and botanicals) that enhance cognition, boost immunity, and fend off stress.
Basically, the brand offers adults a clean alternative to alcohol, and I’m a BIG fan!
In this episode, I chat with Jen about how Kin Euphorics came to life. You’ll hear how she teamed up with an a-list celebrity, raised over $15M of venture capital, and carved out a completely new market category.
Key Takeaways with Jen Batchelor
- Why famous supermodel, Bella Hadid, was so eager to team up with Jen to create Kin Euphorics
- How to get A-List celebrities, like Justin Bieber and Rhianna, to back your brand
- The rise of the sober curious movement
- How she got an agency to build her brand for zero money, resulting in $3M in the first year
- The formulation process for a functional beverage brand
- A rollercoaster journey to raising money
- How to position your startup for private equity
- Getting the right people on the bus so you can scale your business.
- The importance of finding the right target audience
Want the Full Show Notes?
To get access to the full show notes, including audio, transcripts, and links to all the resources mentioned, visit Retention.com/4
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