Shooting Content for Your Business.

Mission Control Podcast

In this episode, Mike goes over shooting content for your business. This can be a great way to get exposure and widen your audience. It's crucial to ensure it's done the right way; putting out lousy content may negatively impact the business. Also, beware of negative comments; the internet is vast, and not everyone is so nice. There will inevitably be negative comments at some point; don't let them dissuade you; the more content you make, the better you will get.

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00;00;00;08 - 00;00;19;27 Michael Stearns So you made it. You've decided you're finally going to take shooting content seriously for your business to provide more value to your audience and ultimately build you up as an authority and hopefully generate revenue down the road as a result of that. Fantastic. Let's give them a round of applause. It's a really good decision, but there are some things that will dissuade you even after you commit, right?

00;00;19;27 - 00;00;46;20 Michael Stearns So you're being nervous about being on camera, what you're saying, how you're saying it, how you're delivering that message to your audience among other things. Negative comments, right in the Internet. Right on the Internet. There's there's a lot of people, a lot of personalities. Some have strong opinions, some not so much. But people have a tendency to sometimes not be so kind.

00;00;46;20 - 00;01;10;28 Michael Stearns But it's okay if you're getting a negative comment on your content. It's not the end of the world. Don't let them dissuade you. There's going to be trolls out there. Embrace them, you know, give them a hug, give em a virtual hug. Don't let that get in the way of you pursuing and accomplishing your goal of establishing your brand as a dominant figure by way of delivering high value educational content to your target market.

00;01;11;01 - 00;01;41;00 Michael Stearns Shake it off as as today would say, and keep it moving, because ultimately it's going to be a net positive. If you're doing content, make sure you're creating that content consistently and make sure you're deploying it on the different channels and opportunities and avenues that your customers are at. One bonus tip context is important, right? So if you service people between the age of 25 and 70 years old, the same message might not be as appropriate on Facebook as Instagram as YouTube.

00;01;41;00 - 00;02;00;21 Michael Stearns So you can even curate the content based on where you're demographic with what, where your demographic is spending their time, and in the different places your different demographics are spending their time. So take that into consideration. I wish you nothing but the best in your content journey. I'm excited to see you grow and make sure you share this with somebody that it would help.