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Lily Geiger, Founder Figlia
Manage episode 445962257 series 3558049
İçerik Kelly Bennett tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Kelly Bennett veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Growing up witnessing her father's battle with alcoholism, Lily Geiger became deeply committed to creating a supportive community for individuals choosing a non-drinking lifestyle. Geiger recalls: “When I was growing up with my dad there were not many options for people who didn't drink that felt sophisticated, inviting, and made them feel a part of a social setting where everyone else is drinking.”
Figlia is a manifestation of Lily’s commitment, offering a sophisticated beverage that allows everyone to enjoy the aperitivo experience without the presence of alcohol.
Lily brings us behind the brand of how she’s building and scaling the brand!
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