Ilay Karateke, Co-founder and CEO BEZI
Manage episode 445954347 series 3558049
From McKinsey consultant to becoming a cheesemaker, Ilay is out to make labneh a thing as the co-founder and CEO of BEZI. During her time at Columbia, Ilay fell in love with New York City, building her community through dinner parties at her home. Ilay left McKinsey to help launch Getir’s US operations, where she spent 2.5 years overseeing merchandising, commercial, and marketing departments. It was during this period that she met her co-founder, Hasan, the heir to one of Turkey’s largest cheesemaking families. After working together for a year and hitting it off, Ilay and Hasan decided to make labneh a thing by creating BEZI and launching it first in their beloved New York after 1 year of working behind the scenes.
Learn the behind the scenes of BEZI and IIay’s journey!
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