Immersive Experiences: Inside the World of Entertainment and Events with Paul Caine
Manage episode 407086188 series 3557629
The live event landscape is changing - what does this mean for fans? In this episode, Jim interviews Paul Caine, President of IMG Events and On Location, two companies paving the way in immersive fan experiences. They discuss the philosophy behind immersive events and how this rising phenomenon has changed the way consumers interact with sports and entertainment. Paul shares how IMG has thrived as a pioneer in this once little-known industry, and where they see immersive events going in the future. Tune in to hear how this innovative new field is creating once-in-a-lifetime experiences.
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