017 Building Partnership Networks for Scalability

Finding Business Happy with Jennelle McGrath

Our guest Sam Yarborough is the Chief Growth Officer at Invisory, and the Co-Host of the Friends with Benefits Podcast. Invisory helps companies execute and elevate partner strategies within major marketplaces. Sam’s role is to develop partnerships with Salesforce and help customers break into this large ecosystem to make a meaningful impact for their business. The podcast that Sam co-hosts with her husband Jason is also about revenue-generating partnerships and building professional relationships that last.

In today’s episode, we are talking about developing partnerships and successful networks to help grow and scale your business. We also discuss the specifics of working with your loved ones and the very successful event that Sam and Jason recently hosted in Montana where they live.

What is Covered:

-Sam’s background and how she came to teach people how to build partnerships in Salesforce

-The basis of building trust and relationships with your business partners

-How Sam’s podcast plays a role in building partnerships

-What it’s like for Sam to work with her spouse

-Arcadia Leadership Experience event and lessons learned from it

-Three key things that make a great partnership

-What someone should consider before they enter a partner program

-What business happy means for Sam

Resources:

-Learn more about Invisory https://invisory.co/

-Listen to Friends with Benefits Podcast Series https://podcasts.apple.com/us/podcast/friends-with-benefits/id1689557087

-Learn more about MarketVeep https://marketveep.com

-Find us on LinkedIn https://www.linkedin.com/company/market-veep/

-Follow us on X https://twitter.com/market_veep

-Follow us on Instagram https://www.instagram.com/market_veep/

-Find us on Facebook https://www.facebook.com/marketveep/

Tools and Resources Mentioned:

-Invisory’s Partner Success Tracker https://invisory.co/cloud-marketplace/partner-success-tracker/

-Superglue - Partner Engagement Platform https://www.superglue.io/

-Crossbeam - Eocsystem-Led Growth Platform https://www.crossbeam.com/

-Fluency - Advertising Automation Platform https://www.fluency.inc/