Directory Profiles: Ditch the Jargon

Good Enough Counsellors

How do you create effective profiles for directories such as Psychology Today, Counselling Directory or BACP Find a Therapist? This episode encourages counsellors and psychotherapists to think about what their clients need to hear in order to be able to choose them.

In today's episode:

• the power of a good profile and how it will help your private practice
• why talking about your modality doesn't help
• the importance of taking reading age into consideration
• avoiding technical language and industry jargon
• what frightens clients away
• qualifications versus connection and relatability
• understanding client search behaviour

Click HERE to learn more about Therapy Growth Group. The next Make Your Profile Work challenge takes place in June 2024.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

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My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.