The Journey Of An Agent | Lee Woodward interviews Michael Murray

Michael Murray Podcast

In this podcast episode featuring Lee Woodward, creator of the Complete Salesperson course, sponsored by Realtair, the discussion revolves around the journey of a real estate agent, with a focus on progressing from a new agent to achieving specific financial milestones. Michael Murray, a High Performance Coach, joins the conversation.

The episode highlights the importance of core skills such as prospecting, listing, managing vendors, and selling, particularly for new agents. A weakness in some offices is identified due to the lack of structured training programs, leading agents to get stuck in assistant roles without mastering essential skills.

The conversation challenges the misconception of quick success and stresses the need for time to master skills. Michael introduces the "90 x 4" program, advocating for sequential learning of prospecting, negotiating, managing vendors, and listing over a 12-month period.

Routine, discipline, and commitment are emphasised as crucial for agents, urging them to invest time in learning the craft. The discussion concludes by underlining the importance of documenting and refining the process of selling houses to achieve consistent success in real estate.

The second part of the episode explores challenges and solutions in managing real estate agent teams. Michael emphasises discipline, task prioritization, and having a clear business plan. The role of virtual assistants in boosting productivity and the significance of growth pathways for team members are discussed. Pitfalls of poor recruitment decisions and the need for consistent leadership are touched upon, with the key takeaway being the necessity of designing a business based on individual goals rather than blindly replicating others' plans.