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021 – The importance of a solid brief with Matt Lasky
Manage episode 402182237 series 3510895
İçerik SEOHive tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan SEOHive veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
This show sees our first ever guest to The WP SEO Show - Matt Lasky.
Pete and Matt discuss the importance of a well-structured web design brief for both clients and agencies. Matt, drawing from his career experience and his book "How to Take a Web Design Brief," emphasizes how a solid brief underpins successful project outcomes, effective communication, and ultimately, client satisfaction.
Main talking points include:
- The transformative effect of clear communication and understanding client goals.
- The role of a comprehensive brief in guiding project direction and fostering creative solutions.
- Strategies for agencies to navigate client feedback and maintain a collaborative relationship.
- The significance of aligning project objectives with user needs to improve conversion rates and achieve client objectives.
This discussion highlights how a detailed, thoughtful brief is not just administrative paperwork but a foundational tool for project success and client-agency collaboration.
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