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Cracking the affiliate vs campaign code, Finding a higher-converting audience, Facebook's reach decline, Lemon8 discovery
Manage episode 376450778 series 3480567
İçerik Inside the Click tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Inside the Click veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Here's what we're covering in today's episode:
- Affiliate vs Campaign monetization (1:10)
- Diversification across platforms for better earnings (2:39)
- Facebook's algorithm changes affect external link reach. (10:14)
- High purchase intent audience means better conversion (14:55)
- Impact of external linking and app tracking (16:05)
- Different experiences with linking solutions like Tap to Shop and ShopMy (18:45)
- Introduction of Lemon8, a visual micro-blog platform. (22:30)
Episode Links
Lemon8 https://www.lemon8-app.com/
TaptoShop https://www.collectivevoice.com/creators/taptoshop/
Facebook's Transparency Site https://transparency.fb.com/
Let's Connect!
DM on Instagram at @insidetheclick
Follow us on TikTok at @insidetheclick
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