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How to Implement and Activate Centralized Customer Data | Kim Davis, Editorial Director at Martech
Manage episode 363690509 series 3477187
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How well do marketers know their customers, really? And what does that mean for creating the perfect customer experience in a digital world? In this episode of “Customer Data Perspectives,” host Isaac Sacolick sits down with Kim Davis, Editorial Director, MarTech, to explore the challenges of creating data-driven activations, why finding the right attribution model is essential for measuring marketing ROI, and what questions you need to ask before implementing a CDP.
Host: Isaac Sacolick, StarCIO
Guest: Kim Davis, Editorial Director, MarTech
For more insights, here's how you can:
Figure out how to prioritize the right CDP use cases
Get a complete guide to marketing attribution models
Understand how a CDP fits into your MarTech stack
For the full transcript and additional insights, visit www.cdp.com.
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