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From Traffic to Profit: The Importance of Retention in Digital Marketing - With Andrew Christison, Co-Founder at Retencity
Manage episode 360106103 series 3452347
İçerik Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
In this episode of "The Conversion Show," Erik Christiansen, CEO and co-founder of Justuno, is joined by Andrew Christison, Co-Founder of Retencity, to discuss the three pillars of traffic, conversion, and retention in the marketing industry.
Andrew emphasizes the importance of retention in generating profit for brands and discusses various strategies for creating a positive customer experiences that encourage loyalty.
Andrew and Erik talk through:
- What exactly is "lifecycle marketing"?!
- How Email and SMS remain the top acquisition and retention channels
- Why retention is key to profit
- Maximizing what's right in front of you
- The importance of social proof, risk reversal, and conversion optimization
- Utilizing testing and optimizing strategies to improve conversion and retention rates
- Aligning leadership with agencies to improve customer retention
Host: Erik Christiansen - https://www.linkedin.com/in/erikc/
Guest: Andrew Christison - https://www.linkedin.com/in/andrewchristison/
Justuno: https://www.justuno.com/
Retencity: https://www.retencity.com/
27 bölüm
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