Mastering Podcast Ad Campaigns and Listener Engagement in Ripped From The Headlines

The Circle Sessions

Hey Circle Sessions listeners! Get ready for an episode packed with insights and creative ideas—perfect for anyone looking to up their podcasting game. This time around, our host Brett Johnson chats with the always-inventive Don The Idea Guy about some of the hottest topics in marketing and podcasting.

First up, Brett and Don crack open the tricky topic of measuring ROI in traditional marketing. Spoiler alert: It’s all about really getting to know your audience. They also dive into the power of collaboration between brands and podcasts, coming up with unique ad experiences that aren’t your run-of-the-mill sponsorships.

Ever thought the show notes or your podcast’s newsletter could be prime real estate for sponsorships? These guys have, and they’ve got some super-smart ways to make it happen. They share a few successful examples of sponsor integrations that might just inspire you to try it out yourself.

They also discuss a recent drop in new podcast launches this past May—good news, because less competition means more room for serious podcasters to shine! Don and Brett touch on some interesting research from Signal Hill Insights, revealing that podcast consumption numbers might be undercounted due to co-listening, especially with podcasts for kids and families.

Are you a multi-tasking entrepreneur with a side hustle? Turns out, you're not alone; half of heavy podcast consumers are in the same boat, making this a golden opportunity for targeted advertising.

Towards the end, Don and Brett brainstorm some inventive sponsorship ideas, ensuring the ads blend seamlessly into the content without annoying your listeners. They highlight the perks of host-read endorsements and custom content, underlining the need for various ad formats and solid metrics to measure success.

And don’t forget to connect with them for more tips and tricks!

Top Takeaways

1. *The importance of understanding customer needs to create effective marketing strategies that provide a high return on investment (ROI).

2. *The power of collaboration between brands and podcasts to craft unique and more engaging ad experiences.

3. *Common missed opportunities in podcast sponsorships, advocating for integrating sponsors into interactive segments like newsletters and show notes.

4. Effective sponsor integrations, showcasing how newsletters and show notes can be leveraged for better engagement with sponsors.

5. The decline of new podcast launches, suggesting it's beneficial as it indicates less competition and more potential for dedicated podcasters.

6. Underreporting of co-listening in podcast consumption statistics, pointing out how this often leads to inaccuracies in understanding audience sizes, particularly in family-oriented genres.

Memorable Moments

06:20 Radio ratings underreport due to co-listening.

16:32 Podcasts are new way to connect.

20:07 Comedians can tour, podcast, and engage fans.

21:27 New generation of podcasters challenging commercialization.

30:21 Podcasters should focus on smart sponsorships.

31:14 Morning Brew newsletter has sponsored segments and successful podcast.

34:34 Encourage creative thinking to engage listeners and sponsors.

MEET DON THE IDEA GUY!

Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [e-mail].

The Circle of Experts are:

Yasmine Robles from Robles Designs

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy, from Circle270Media Podcast Consultants

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/vince-mcgill/lemon-slice

License code: 2NRNUIV5VG7FU3K5

https://creativecommons.org/licenses/by-nd/4.0/

Copyright 2024 Brett Johnson, My Podcast Guy