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Managing through volatility, running strategic ABX & why multithreading is more important than ever | Latané Conant @ 6sense
Manage episode 352269050 series 3436170
İçerik Chili Piper tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Chili Piper veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
In the latest episode of Demand Gen Chat, I spoke with Latané Conant, Chief Market Officer at 6sense. Latané has a fresh perspective as a marketing leader thanks to her sales background.
We chat about hiring and building a marketing team, and how to keep a team engaged and motivated even through tough times. Latané also shares how her team works with sales and approaches ABX to engage the 10+ contacts they need to win an opportunity today. She also shares a sneak peek of the second edition of her book No Forms. No Spam. No Cold Calls.
Show Notes
Follow Tara: https://www.linkedin.com/in/taraarobertson
Follow Latané: https://www.linkedin.com/in/latane-conant/
Check out Matt Heinz’s content: https://www.linkedin.com/in/mattheinz/
Check out the Empowered CMO Network Board Book: https://empoweredcmo.com/board-book/
About Demand Gen Chat:
Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!
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