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How Does Marketing Automation Fit into a Broader Strategy? | With Daria Kravchenko
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Is marketing automation just a way that you execute your marketing tasks? Or should it actually be part of your broader strategy? And if so, how?
That's what we're discussing today with a marketing automation and lifecycle marketing expert who helps companies build unified, customized, and personalized experiences across different channels and touchpoints.
She is a former PwC Marketing Automation Manager who flew all over the globe to train marketing teams on cutting-edge marketing automation tools, helping companies to fully leverage their tech stack capabilities.
A warm welcome to the Strategic Marketing Show, the current Senior Lifecycle Marketing Specialist at Bolt: Daria Kravchenko.
You can find Daria over at Bolt.eu.
Topics discussed on this episode include:
- Why should marketing automation be part of a wider marketing strategy?
- You’re also a Lifecycle Marketing expert - what does that mean?
- How does marketing automation play a key role in:
- retaining customers
- maximizing their lifetime value
- creating exceptional customer experiences
- retaining customers
- How do you know what to automate?
- How do you select marketing automation technology?
- Why is Netflix a good example of a brand that does marketing automation well?
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