Omnicom's Jonathan Nelson on Agencies & AI

People vs Algorithms

Omnicom digital chief Jonathan Nelson joins the show to discuss why ad agencies, forever under threat, will adapt to AI. We go into Omnicom's purchase of Flywheel Digital, a software company for digital commerce -- a further sign that the next phase of what we used to call the internet will be defined by commerce rather than advertising.

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Topics:

• 00:00 Opening Banter and Warm-Up
• 00:31 Introduction to 'People vs. Algorithms' Podcast
• 01:33 The Future of Magazines and Ad Agencies in the AI Era
• 03:57 Navigating the Digital and Media Landscape: Insights and Anecdotes
• 22:04 Navigating Media, Identity, and the Outlaw Mentality
• 36:54 The Dawn of Digital Agencies and Banner Ads
• 39:21 Evolution of Advertising: From Novelty to Foundation
• 43:52 The Future of Advertising: AI, Ethics, and Consumer Impact
• 50:52 Navigating the Media Landscape: Relationships and Technology
• 55:15 The Role of Websites and Consumer Behavior Online
• 57:36 Reflections on Advertising, Technology, and Career Advice
• 01:09:04 Concluding Thoughts on AI, Ethics, and the Future of Advertising