From Passion to Progress: Felipe Simi's Artful Journey as an LGBTQIA Advocate and Creative Agency Owner

Melting Pot

In episode 3 of The Performing Perspectives series join us as we dive into the inspiring journey of Felipe Simi, renowned LGBT+ activist, advertising game changer, and founder of SOKO—a creative agency dedicated to inclusivity and purposeful storytelling.

With an impressive career spanning global corporations and local agencies, Felipe has emerged as a beacon of change in the advertising industry. His passion for creating a less toxic, more inclusive environment led him to establish SOKO, a powerhouse agency known for its diverse representation.

As co-founder and President of Observatorio da Diversidade na Propaganda, Felipe has spearheaded initiatives to promote underrepresented groups within the industry. Join us as we delve into his remarkable journey and uncover the secrets behind his innovative approach to advertising.

Get ready to witness the extraordinary story of Felipe Simi, the visionary founder, CEO, and Creative Chairman of SOKO as he talks to our host Payal Nayar.

With an illustrious background spanning global corporations like Hershey's and Unilever, Felipe ventured into the realm of local agencies as a creative director before embarking on an incredible mission. Driven by a desire for change, he established SOKO to foster a more inclusive and purposeful advertising industry, free from toxicity. As an LGBT+ activist and recognized TEDx speaker, Felipe's dedication to amplifying underrepresented groups has earned him the title of Brazil's #1 most admired advertising executive. With honors including the Brazilian Marketing Hall of Fame and prestigious Cannes Lions and The One Show jury memberships, Felipe is renowned as one of Wired Magazine's 50 most creative people in Brazil. Brace yourself for an awe-inspiring journey as we uncover the visionary mind behind SOKO and his unwavering commitment to diversity.

Episodes available on all podcast streaming platforms and on YouTube.

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-Original music credit: Rish Sharma.His music is available on Spotify, Apple Music, YouTube and other streaming platforms.

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