How To Grow Your Rent Roll Using Property Profiling With Ashleigh Goodchild

The Property Management Podcast with That Property Mum

Property management is evolving more than ever so whether you’re a property manager, investor or real estate professional it’s key to stay informed with what action steps to take to stay competitive.

By positioning yourself and business as valuable partners to clients and investors - property managers can secure their place in the industry, future proof their business and continue to thrive in years to come.

In this episode we chat with Ashleigh Goodchild who shares with us insights on the importance of providing more than just basic services, investor education and how the role of property managers is changing and the challenges and opportunities this brings.

Ashleigh who co-founded SOCO REALTY, a boutique real estate agency focused on selling and managing residential and commercial property in Perth. She was trained by some of Australia's best in the industry to ensure that the SOCO brand continues to be a popular choice for local property owners. Ashleigh also hosts PM Collective - The ART of Property Management Podcast.

“It's okay to charge clients for your time because you're offering opinions and expert opinions in that space and doing pre-purchase inspections or pre-settlement inspections is just so valuable.” - Ashleigh Goodchild

We explore:

• How to offer more value to clients to avoid the risk of being replaced by AI, offshore teams, or automated platforms
• The importance of upskilling and expanding your knowledge and skills
• Property managers understanding investor education to add value to the client experience and guide clients through the risks and opportunities in property investment
• How to recognise the value of your expertise and charge accordingly
• How the industry is moving towards a model where clients have a dedicated real estate professional for all their needs (similar to having a trusted Accountant or Lawyer)
• 
  
• A course that covers key areas like understanding investor concerns, navigating new builds, working with self-managed super funds and how-to guides for implementing key strategies in your business

Connect with Ashleigh Goodchild

LinkedIn - https://www.linkedin.com/in/perthpropertymanager/

Website - https://www.socorealty.com.au/

Profiling Course- https://www.pmcollective.com.au/offers/afzL2FLE/checkout

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call

The Tarsi Way - https://thetarsiway.com)

Kolmeo: https://kolmeo.com/

Connect with Kylie:

Instagram - https://www.instagram.com/thatpropert...

Website - https://www.thatpropertymum.com.au/

Facebook - https://web.facebook.com/thatpropertymum

Facebook Group - https://web.facebook.com/groups/prope…

Pinterest - https://www.pinterest.com/kyliewalker/

LinkedIn - https://www.linkedin.com/in/kylie-wal...

YouTube - / @thatpropertymum

Flussos - https://flussos.com/

Validum Institute Real Estate Training - https://www.validum.edu.au/