Creating & Delivering Remarkable Results

The Author's Way Podcast

Are you building a community that can help you get the word about your book out there? In this episode, Wayne Mullins, a marketing expert, delves into meaningful tips and tricks for marketing your book. He points out the importance of creating resources and tools related to the book's topic and starting a community around these resources to engage with your audience. Wayne recommends pricing your book according to the market and thinking about ways to use your book other than just selling copies. Tune in to learn more about how you can use your story to create success for yourself!

Wayne Mullins is a husband, father of 4, founder, CEO, entrepreneur, and author. He’s a generous soul, a risk taker, and an out-of-the-box, against-the-grain thinker and leader. Over the past 20 years, Wayne has scaled multiple companies and helped hundreds of entrepreneurs do the same with their companies. Wayne influences more than 250,000 entrepreneurs annually through his blog, books, and training programs and has personally worked with clients in over 100 industries - from every corner of the globe.

Key Highlights:

[00:01 - 08:11] The Power of Community in Book Marketing

• This podcast is brought to you by Execuwright. Visit https://execuwright.com to see how we can help you get that book out of your head and onto paper

• Wayne shares what the Full Circle Marketing book is about

• The marketing process in a simple, human psychology-based way

• Why it is important to have an existing audience when you're launching a book

[08:12 - 15:58] Tips for Authors New to Marketing

• Wayne recommends creating tools and community around your book early on in the process

• What you need to be successful in a group setting

• Create community through social media platforms like Facebook and email lists

• Surveying people for their opinion on a particular topic is a great way to market a book

[15:59 - 24:02] How to Write a Book in Less Than a Year

• Where the author's income comes from

• Speaking engagements, consulting engagements, and royalties from eBooks or paperbacks

• When writing a book, make sure to prioritize the important over the urgent

• Writing is a long-term investment nor an immediate payoff

[24:02 - 31:23] You Can Write Anywhere

• Outlining can help you remember the flow of your book and find topics to write about

• You should work with clients who have a growth mindset and are entrepreneurial

[31:23 - 37:08] Wrapping Up!

• Books that have inspired Wayne

• You should write a book if you have a business and are considering positioning it in the marketplace

Want to connect with Wayne? Follow him on LinkedIn. Head to Ugly Mug Marketing, and create a message that resonates with your audience!

Key Quotes:

"Always look for ways and opportunities to create community." - Wayne Mullins

"Writing a book is truly important and you should always prioritize the important over the urgent." - Wayne Mullins

Do you have a book idea in your head, but you haven’t put it to paper because you don’t know where to start?

Visit https://execuwright.com to see how we can help you get that book out of your head and onto paper!

Connect with Jennifer on LinkedIn: https://www.linkedin.com/in/jenniferwrightexecuwright/

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