Sue Hough on "The Subtle Art of Not Giving a F*ck"

One Book That Changed My Life

If you’re in pursuit of things that give you more calm and clarity, "The Subtle Art of Not Giving a F*ck" by Mark Manson is a great book for getting clear on your priorities and focusing on what matters.

For real estate investor, commercial builder and coach, Sue Hough, this book came into her life during the peak of 2020, a time where so many of us felt deflated and frustrated. The important lessons Manson teaches helped Sue overcome overthinking, self-pity and making assumptions.

In this episode, Sue shares how this book impacted her mindset, how she thinks of people and the actions she takes. She also talks about the amazing new project she’s working on in the Smoky Mountains and the drive behind it.

Three Things You’ll Learn In This Episode

What if you’re wrong about everything?

If we look at how we see people and the snap judgements we make, we might just realize that we might be wrong about everything. Our perception of people and situations might not be what we believe they are. Another person could be having a bad day and going through their own struggles, or how we see their behavior could be filtered through our own emotions.

The stories we tell ourselves can inflict more pain that reality

The normal human temptation is to analyze what’s going on in the world around us and ascribe motives and meanings to things we’re actually not 100% sure about. Being wrong about everything also extends to ourselves. What we believe about ourselves might not be based in reality, and those beliefs might cause more pain, suffering, anger and frustration than the actual experiences we have.

Choose what you pay attention to

We’re responsible for how we perceive things, and we can only care about a few limited things. One of the most profound insights from "The Subtle Art of Not Giving a F*ck" is that we choose the things that we choose our own struggles, and we can pay attention to the things that matter and stop letting the rest trip us up.

Guest Bio

Sue is an entrepreneur, speaker, Creative Commercial Builder and Founder/President of Moody Moon Ridge and August James Limited. With more than two decades of experience, Sue uncovers, develops & builds inspiring spaces to live and work in that honor the creative soul and bring joy to her clients. She is a voice of experience leaning into the joy of making development dreams come true. Sue’s entrepreneurial experience and mature sensibility position her to deliver turnkey construction projects where bliss comes to life. For more information or to reach out to Sue, email [e-mail].