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How to sell - and buy - ideas
Manage episode 311104125 series 3083023
İçerik Nicholas Moore and Nick Moore tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Nicholas Moore and Nick Moore veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Why don't digital and advertising agencies sell their products like other businesses? Is selling beneath them? Or are they so close to their clients that they just don't need to bother.
Nick is joined by leaders from client-side and agency-side to explore how ideas are sold and bought.
And as project-based arrangements supplant traditional AOR relationships, Nick suggests that now is a good time for agencies to sharpen up their sales skills.
10 bölüm
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