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Creating significance for your life and business, with Courtney Lukitsch
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Summary
Welcome back to another new week here on the Introspective. Today, we have Courtney Lukitsch here to talk about building brands particularly in this new era. Courtney is the owner of Gotham PR, one of the first multidisciplinary boutique firms in New York focusing on arts and entertainment, architecture and design, arts and advocacy, emerging tech and the built environment, development and real estate with clients in 30 countries and 30 cities in North America. In addition to that, Courtney is a Forbes Council member and she recently authored a new book entitled ‘Creating Significance’ which we are also going to cover in this interview.
For this episode, we are going to dive into some interesting topics specifically around understanding the value of significance in the whole business world and how to create it. Due to the unprecedented and extraordinary situation that we are still in with the pandemic, it’s really important we really have a closer look on the changes in the entrepreneurial world and in general as well. Don’t miss this episode as we are going to hear insights from someone who has seen it all on a global scale.
What you’ll learn
- The importance of investing in visual identity and having a website presence when launching as a brand
- The difference between significance and success
- Finding the right time to start reaching out in terms of publications and media
Favorite Quote: Have the courage to know that one day is never going to be like the next. You have to be adept at change.
Connect with Courtney Lukitsch
For all Booking and Press Inquiries: courtney@gothampr.com
Twitter: @Gothamist1
Instagram: @courtneylukitsch
LinkedIn: https://www.linkedin.com/in/courtneylukitsch/
Resources mentioned on this episode
Crafting unique campaigns and partnerships that deliver results: https://gothampr.com/
Courtney’s book, “Creating Significance,” will be published this summer.
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See more episodes: www.introspectivepodcast.com
Connect with Jake: www.connectwithjake.com
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This content is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.
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