159: 5 Simple Steps to Adding a Subscription to Your Product-Based Business

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Player FM - Internet Radio Done Right

dört yıl önce eklendi

İçerik Sarah Williams tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Sarah Williams veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/state-secrets-inside-the-making-of-the-electric-state">State Secrets: Inside The Making Of The Electric State</a></span>

1
State Secrets: Inside The Making Of The Electric State

Abonelikten çık

19 gün önce19d ago

Abonelikten çık

Haftalık+

Step inside the world of The Electric State! Join host Francesca Amiker as she takes you behind the scenes of Anthony and Joe Russo’s epic new Netflix adventure. Over six in-depth episodes, explore how the filmmakers transformed Simon Stålenhag’s stunning graphic novel into a cinematic experience like no other. Exclusive interviews from the cast and crew—including Millie Bobby Brown, Chris Pratt, Stanley Tucci, and the Russo Brothers—will help break down the film’s jaw-dropping visuals, emotional core, groundbreaking technology AND the creative secrets that make The Electric State. Join us in the countdown to The Electric State premiering exclusively on Netflix on March 14th. State Secrets: Inside The Making of The Electric State coming March 7th.

1 yıl önce 27:40

MP3•Bölüm sayfası

Do you have a product-based business? Are you selling products via an Etsy store, in a pop-up shop or a retail store? Are you selling one-off products online? Adding a subscription box to your existing business is a no-brainer and can offer you so many benefits!

Adding a subscription box provides:

A stable, predictable revenue stream - recurring payments benefit your business in so many ways, including stabilizing your cash flow.
Customer loyalty - subscribers have committed to regularly purchasing products from you.
Increased lifetime value (LTV) - do you know the LTV of your customers? My subscribers stay for an average of 18 months, generating thousands of dollars of revenue each.
Opportunities for cross-selling and upselling - pair your box items with additional one-off items from your shop.
Scalability - packing and shipping 500 of the same thing is much more efficient than 500 different orders.

Have I convinced you to add a subscription box to your business? I have 5 simple steps to follow to make it happen.

Identify your best customers:
Who are they?
How often do they shop with you?
Take a look at your top 20 customers and dial into who they are.
Identify your best-sellers:
What categories are your best sellers?
What do people buy from you repeatedly?
What are people asking for more of?
Set your pricing structure:
What is your average order value (AOV)?
What is the AOV of your top 100 customers?
Price your subscription box in that range.
Create exclusivity and scarcity:
What are the benefits of being a subscriber?
Make items only available in the box.
Make them only available by subscription.
Create FOMO with your customer base - make them want to be part of something exclusive.
Create a great user experience:
Are your website and the checkout process clear and easy to follow?
Make it easy for people to update or cancel their subscriptions.
Provide a higher level of customer service - remember your subscribers are the VIPs of your business.

A bonus piece of advice, which is really the best piece of advice, is to talk about your subscription box a LOT. If you want to create a business that is 75% recurring revenue instead of depending on one-off sales, you’ve got to make it the main thing in your business. And that means talking about it… a lot!

Join me for this episode to learn how having a subscription box can change the game for your business. Predictable inventory, better cash flow, monthly recurring revenue, and more. Follow 5 simple steps to get started today!

Join me in all the places:

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!

222 bölüm

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

159: 5 Simple Steps to Adding a Subscription to Your Product-Based Business

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

published 1 yıl önce

Paylaş

MP3•Bölüm sayfası

Adding a subscription box provides:

A stable, predictable revenue stream - recurring payments benefit your business in so many ways, including stabilizing your cash flow.
Customer loyalty - subscribers have committed to regularly purchasing products from you.
Increased lifetime value (LTV) - do you know the LTV of your customers? My subscribers stay for an average of 18 months, generating thousands of dollars of revenue each.
Opportunities for cross-selling and upselling - pair your box items with additional one-off items from your shop.
Scalability - packing and shipping 500 of the same thing is much more efficient than 500 different orders.

Have I convinced you to add a subscription box to your business? I have 5 simple steps to follow to make it happen.

Identify your best customers:
Who are they?
How often do they shop with you?
Take a look at your top 20 customers and dial into who they are.
Identify your best-sellers:
What categories are your best sellers?
What do people buy from you repeatedly?
What are people asking for more of?
Set your pricing structure:
What is your average order value (AOV)?
What is the AOV of your top 100 customers?
Price your subscription box in that range.
Create exclusivity and scarcity:
What are the benefits of being a subscriber?
Make items only available in the box.
Make them only available by subscription.
Create FOMO with your customer base - make them want to be part of something exclusive.
Create a great user experience:
Are your website and the checkout process clear and easy to follow?
Make it easy for people to update or cancel their subscriptions.
Provide a higher level of customer service - remember your subscribers are the VIPs of your business.

Join me in all the places:

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!

222 bölüm

Tüm bölümler

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

1
3 Email Automations Every Subscription Box Owner Needs 23:27

16 hours önce23:27

23:27

What if I told you writing six simple emails once could bring ongoing revenue into your subscription box business? There are three email automations (also called flows or sequences)every subscription box owner needs to have in place. Write these once and they’ll work for you for a long time. If you’ve listened to my podcast, seen me on social media, or read my blog, you know I like to keep things simple but effective. That’s why I recommend that each automation needs to be only two emails. The three types of email automations you need are: Waitlist flow. New subscriber flow. Abandoned cart flow. Each email has a purpose. Each email contains a call to action. Each email needs to connect with your audience, engage them, and encourage them to take action. These email automations - plus the bonus automation I tell you more about in this episode - account for a full 5% of my monthly revenue. 5%! That’s a lot of revenue coming into my business that requires no work from me. I wrote the emails once and they keep working for me… month after month. Join me for this episode as I share more details about each of the three types of email automations you need to put in place right now. Learn what to put in each email and how to write subject lines that get noticed. Important Links: Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

1
186: Spring Sales: How to Generate Extra Revenue with One-Time Boxes 21:44

8 gün önce21:44

21:44

Spring is here, and it’s the perfect time to bring in some extra revenue—even if you don’t add any new subscribers. In this episode, I’m sharing two super simple, super effective ways you can generate quick cash flow this season by creating limited-time, one-time boxes your audience will love. These strategies work, whether you want to clear out inventory or make the most of gift-giving opportunities. Spring is the perfect time to launch limited-time boxes to bring in extra revenue and keep your audience engaged. Two of my favorite spring offers are Mother’s Day Gift Boxes and Spring Cleaning Mystery Boxes . They’re easy to curate, fun to promote, and they provide an injection of cash into my business. One-time boxes serve a specific purpose in your business, giving you a quick revenue boost without the need for new subscribers. One-time boxes are: Easy to market–seasonal urgency or limited quantities A great way to re-engage and re-energize your email list Perfect for testing new themes or audiences A low-commitment way for new customers to try your brand One-time boxes require you to temporarily shift your focus from recurring subscriptions to creating hype and excitement around these one-time purchases. Mother’s Day is like Christmas in May for your business. Make the most of this gift-giving holiday and create one-time boxes. Some examples that have worked great for me and members of Launch Your Box include: Self-care for moms Mom’s Night In “Treat Yourself” boxes for moms to buy for themselves (because yes, moms will buy for themselves) Sarah’s One-Time Mother’s Day Box Pro tips: Start promoting in mid-late April Build a waitlist and create urgency Offer themed packaging and gift notes Ship in early May– make order deadlines clear Price one-time boxes similar to your subscription price or average order value (AOV) Turn extra inventory into profit— without running a clearance sale. Mystery boxes: Create FOMO and excitement Let you surprise and delight customers Help clear shelves of inventory and bring a revenue boost to your bottom line Spring Mystery Boxes Pro Tips: Curate using past box items or extra stock Offer 1–2 price points Include at least one high-value item in each box Make value messaging very clear: e.g., “$100 worth of products for $50” Marketing these seasonal boxes doesn’t need to be complicated. Keep it simple and show up. Go LIVE on social media to build excitement and show sneak peeks Email your list—your list is your best sales tool Social media content: unboxings, packing videos, behind-the-scenes Paid ads to warm audiences for last-minute sales Pick one of these seasonal box ideas and:: Set a launch date Build a waitlist Start planning your promo schedule Grab your notebook and join me on this episode as we talk through Mother’s Day Boxes, Spring Cleaning Mystery Boxes, and how to use both to re-engage your audience, boost sales, and build even more excitement around your subscription box business. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

1
185: “It’s Never About the Money.” Scaling past 1,000 subscribers with Jane’s Agenda 31:55

15 gün önce31:55

31:55

When Jane Wild of Jane’s Agenda first joined me on the podcast in Episode 92, we were celebrating a huge milestone: 500 subscribers to her planner subscription. That was a big deal—and one that meant Jane had to start doing things differently in her business. Now she’s back, and her numbers have more than doubled. With 1300 active subscribers and an 85% growth rate in 2024 , Jane is sharing exactly how she got here—and what she’s doing to scale intentionally in 2025. When the pandemic hit in 2020, Jane’s one-off planner sales dropped off. After all, no one had anything to plan . So Jane created a subscription box to give her customers something to look forward to—and some much-needed structure in uncertain times. Reaching 500 subscribers was a major turning point. Jane had to shift from small-scale planning to: Ordering in bulk Sourcing from overseas Hiring help and defining roles Creating systems —because “everyone doing everything” no longer worked Those changes laid the foundation for what came next. The secret to Jane’s growth? Consistency and connection. Jane committed to going LIVE 2–3 times a week , every week. Not just random LIVEs—she scheduled them in advance, gave each one a purpose, and showed up even when she felt nervous or unsure. This consistent visibility: Built her know/like/trust factor Helped her audience get to know the real Jane Made it easier for people to say yes when she opened the cart Jane also ran a KingSumo giveaway , following the step-by-step training inside Launch Your Box . The result? 1,000 new email subscribers 300 new paying subscribers Giveaways aren’t just about free stuff. When done right, they build your list, generate excitement, and drive conversions. Jane uses a closed-cart model and leans hard into: Urgency Scarcity Exclusivity She keeps a waitlist and creates serious FOMO with high-value, wow-worthy products her audience doesn’t want to miss. And when her box hits its anniversary each September? She celebrates BIG—with a special edition box and a major sale in her online shop. Jane’s success didn’t come without some hard lessons. She realized: She needed to hire ahead of growth Her team needed clear roles and responsibilities Moving into a separate office space (away from the warehouse) helped her focus and lead more effectively Now she’s building out SOPs, instituting team reviews, and cultivating a culture of "Why are we doing what we’re doing?" Oh—and she’s taking weekends off. If you’re in that 300–500 subscriber range and feeling like you’re about to outgrow your systems, Jane has some advice: Negotiate ! Once you hit certain volume levels, use your buying power to get better pricing from vendors—including shipping. Look at your marketing . If people aren’t buying, it’s not always about the price. It might be the photos, the messaging, or how you’re communicating the value. Create content that connects . Show people why they need what you’re offering—and build the relationship that makes it easy to say yes. Join me for this episode as I check in with a past guest whose subscription has grown from 500 to 1300 subscribers since our last interview. Find out what’s behind that growth and why canceling is “never about the money.” Listen to Jane’s first interview on episode 92 . Find and follow Jane: Jane’s Agenda on Facebook Jane’s Agenda on Instagram Jane’s Agenda’s Website Jane’s Agenda on YouTube Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

1
Running a Giveaway to Build Your List 20:43

22 gün önce20:43

20:43

Audience building should always be on your to-do list. Whether you already have a subscription box or you’re just getting started, consistently work to reach and engage new people. One audience building strategy I teach inside Launch Your Box is to run a giveaway on social media. I use a free, easy-to-use software called Kingsumo to run my giveaways a couple of times a year. My last giveaway added 1500 people to my email list! When you run a giveaway, follow four simple steps Determine your goal - why are you running a giveaway? To grow your following. To build your email or text list. To gauge interest in your potential box. All of the above! Determine your prize. Your prize needs to be “worth it” - what would make you enter a contest? Consider offering a box or a 3-6 month subscription. Create your timeline. Your giveaway should run for 7-14 days. Share, share, share! Send an email to your list - remember, some of them may not follow you on social media yet. Social posts - videos, stories, etc. Keep talking about it throughout the 7-14 days to keep the excitement going. There are rules for running giveaways on social media. You need to be aware of these rules and follow them. The contest must be free to enter - it cannot be combined with a purchase. The winner must be chosen randomly. The winner must be announced publicly. You must state clearly (in posts and your contest rules) that your giveaway has no affiliation with the platform. Every week inside Launch Your Box, members are setting up and running giveaways. It’s one of the best things you can do to jump-start your audience building no matter where you are in your subscription box journey. Join me for this episode as I talk about why you should run a giveaway as part of your audience building strategy, the steps to follow to make it a success, and the important rules you need to follow! Important Links: 6 in 60 Workshop - Sarah’s Method for Curating 6 Subscription Boxes in 60 Minutes Kingsumo Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

1
184: Hiring a Digital Marketing Assistant for Your Subscription Box Business 36:54

29 gün önce36:54

36:54

As subscription box business owners, we wear all the hats—marketing, customer service, tech, fulfillment—you name it, we do it. But trying to do everything can hold you back from growing your business. That’s where hiring help–a Virtual Assistant (VA) or a Digital Marketing Assistant –comes in. If you've been thinking about hiring help but aren’t sure where to start, this episode is for you! I sat down with Emily Reagan , who specializes in training smart women to provide digital marketing services to online business owners. Inside her Digital Marketing Assistant School , Emily teaches the core marketing skills businesses need, from SEO and blogging to email marketing and funnels and so much more. She also runs the Digital Marketers Workgroup , where experienced freelancers continue honing their skills. Emily brings online business owners’ needs to her experienced freelance digital marketing assistants, often resulting in a match made in online business marketing heaven! I turned to Emily to hire my first VA who is still on my team many years later and has grown far beyond her original VA title and role. What is a Digital Marketing Assistant? You’ve probably heard the term Virtual Assistant (VA) before—it’s a general term for anyone working remotely to help a business. A Digital Marketing Assistant is a specialized VA who focuses specifically on marketing tasks that drive growth for online businesses. A Digital Marketing Assistant can help with: Email marketing Social media management Blogging & SEO Funnels & automation Affiliate marketing Tech setup In short, they help you get more done in less time—so you can focus on growing your subscription box. If you’re thinking: I’m not ready to hire someone yet, the truth is that by the time you feel ready, it’s already too late. You don’t have to hire a full-time employee. Start small! My first VA worked just 10 hours a week , and she got SO much done in that time. These team members often work faster and take things off your plate—especially those tasks you keep putting off. ( I’m looking at you, tech stuff! ) Instead of feeling overwhelmed and unproductive, focus on the things you love to do and those things that will move your business forward. And delegate the rest. Where do you even find a digital marketing assistant for your subscription box business? Emily makes it easy—just head to hireaunicorn.com and post a job. Up to 10 digital marketing assistants will reach out, and you can get on Zoom or Google Meets and have a conversation with the ones who seem to be the best fit. Sarah’s tip: Personality matters. You want someone who’s not only skilled but also a great fit for you and your business. Setting Your Digital Team Member Up for Success Hiring a digital marketing assistant is just the first step—making it work is just as important. Give both of you the best chance of success by: : Being clear about expectations Providing feedback Vetting before hiring Onboarding properly Emily said it best: “No one successful does it alone.” And something I say inside Launch Your Box and Scale Your Box: Hire before you feel ready. Because if you wait until you finally feel ready, you’ll already be drowning in tasks that could have been delegated months ago. Find and follow Emily: Emily Reagan on Facebook Emily Reagan on Instagram Emily Reagan’s Website Emily Reagan’s Podcast Hire from Emly’s Digital Workgroup Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

1
Bounced Payments & Personal Follow-Up 17:30

5 weeks önce17:30

17:30

Are you relying solely on automations to recover failed payments? If so, you are losing money and experiencing unnecessary churn in your subscription box business. Business is personal. Recovering failed payments needs more than just automation - it needs a personal touch. Your personal touch. Think about how much time, energy, and money you spend getting new subscribers. How much time and energy are you willing to spend to keep them? In my subscription business, we use a combination of automations and personal outreach to follow up on failed payments. The result? Each month we recoup 98% of our bounced payments. Keep in mind, most failed payments are not due to subscribers wanting to cancel or intentionally not paying. Credit cards expire and need to be updated. Other things happen that unintentionally cause payments to fail. Assume subscribers want to stay with you and just need help updating their info. Every subscription box business should have a failed payment automation set up. You can do this directly in your subscription platform or CRM. The goal is to recover as many payments as possible through automation, reducing the time spent manually recouping payments via personal outreach. The automation process we use in my subscription box business is set up like this: Payment Run #1 - failed payment Email #1 sent - something like “There was an error processing your payment for XXX subscription. If you need to update your card, please do so at this link. Your payment will run again in 12 hours.” We aren’t accusing them of anything. We blame the error on ourselves and direct them to update the payment if they need to. We create urgency by letting them know the payment will run again in 12 hours. Payment Run #2 - failed payment Email #2 is very similar to Email #1 - they may not have seen the first email yet. Payment will retry in 24 hours. Payment #3 - failed payment Email #3 - 36 hours after initial payment has run. They’ve likely seen one of the first two emails. The first two emails are text only, this email includes an image. “Hi Subscriber. We are busy personalizing and packing all our subscriptions and want to make sure you get yours on time. If you need to update your card, please do so at this link. If you need help with that or have an issue, please hit reply and let us know how we can help.” This email includes a picture of the team packing a box. Payment runs again in 48 hours - they have time to reach out to customer service before the payment runs again. At this point, we start working through the list of remaining failed payments with personal touch points. Personal email Personal text Now we’re ready to run one last automation. Email #4 - on day five of failed payment Last chance email “Boxes are shipping and we want to make sure you get a Monogram Box this month. Please let me know how I can help.” We follow this plan every month. And every month, we recoup 98% of our failed payments. Business is personal. Don’t forget the importance of a personal connection point when working to retain your customers. Business is also business. Don’t leave money on the table. Following up on bounced payments reduces involuntary churn and retains more recurring revenue. Join me for this episode as I talk you through the automations combined with personal touches process I use to recoup 98% of bounced payments every month. Important Links: 6 in 60 Workshop Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join Launch Your Box today!…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

1
183: Stu McLaren Reveals the Messaging Shift That Will Transform Your Sales 34:59

6 weeks önce34:59

34:59

When I first started my subscription box, I thought I was selling cute products. I didn’t realize my audience wasn’t just buying things —they were buying transformation . They wanted to feel confident, stylish, and put-together, but my messaging wasn’t reflecting that. Making that shift—from selling products to selling a feeling—was one of the biggest game-changers in my business. And it can be the biggest game changer in your business, too. The person who helped me understand the need for this shift in messaging was my very special guest on this episode, my mentor Stu McLaren. Stu McLaren is the go-to expert when it comes to creating and scaling profitable memberships. For the past 17 years, he’s helped business owners build recurring revenue models that provide stability, growth, and freedom–hello, recurring revenue! And now, he’s packed his best insights into a brand-new book, Predictable Profits. Before I took Stu’s course in 2018, I had about 300 subscribers in my subscription box business. I had hit a plateau and didn’t know how to break through it. Stu’s course showed me the biggest reason for my plateau. I was focusing on selling instead of serving . People don’t subscribe to a box because of what’s inside. They buy it because of how it makes them feel. My audience wanted to feel stylish, confident, and put together without spending hours shopping or second-guessing their outfits. Once I shifted my messaging to reflect that transformation, my business took off. How to Shift Your Messaging to Serve Instead of Sell Want to make this shift in your own business? Here are three key takeaways from my conversation with Stu: 1. Understand Your Customer’s Journey Instead of just thinking about what’s inside your subscription box, think about how it impacts your customer’s life. Ask yourself: What problem are you solving? What feeling are you creating? 2. Speak to Their “Before and After” Stu shared a simple but powerful exercise. I did it with him and want you to do it, too. Draw a line down the middle of a piece of paper. On one side, write down all the frustrations and struggles your customers feel before they purchase. On the other side, write down how they feel after they’ve experienced your subscription box. Your messaging needs to focus on bridging that gap. 3. Focus on Transformation, Not Just Features My customers don’t just want earrings, bags, or t-shirts—they want confidence, ease, and style. What does your audience want? Your messaging should highlight the outcome, not just the product itself. I went from 300 subscribers to 750 in my next launch. And over time, I’ve built a seven-figure subscription business that gives me the stability and confidence to scale even further. With predictable, stable income coming in each month, you can make smarter business decisions, invest in growth, and stop feeling like you’re constantly chasing sales. Recurring revenue is business and life-changing! And that’s why Stu’s book Predictable Profits is such an amazing resource—it walks you through exactly how to build and scale a business that runs with you, not just because of you. If you’re ready to learn more from Stu, go grab your copy of Predictable Profits by Stu McLaren. You can find it at all major retailers, or head to Stu.me/book for links to order. I’d love to hear your biggest takeaway from this episode! Screenshot it, share it on Instagram, and tag me @launchyourbox . And if you’re loving the podcast, hit subscribe and leave a review—it helps more subscription box business owners find us. Find and follow Stu: Stu McLaren on Facebook Stu McLaren on Instagram Stu McLaren Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

1
5 Ways to Increase Perceived Value in Your Subscription Box without Blowing Your Budget 32:58

7 weeks önce32:58

32:58

Is your subscription box missing something that would increase its value in the eyes of your subscribers? Maybe things are feeling a little monotonous or routine. Or maybe some months you feel like you need “a little something extra” to make your subscription box feel like the complete experience you want it to be. But, how can you add value without blowing your budget? Remember, you need to stay profitable to stay in business. In today’s episode, we’re talking about increasing the perceived value of your box. Perceived value is simply a subscriber’s perception of the merit or desirability of a product. There are five things you can do to increase the perceived value of your subscription box for little or no cost. Customization Style - i.e, home decor - farmhouse or modern. Size - i.e., clothing or wearables. Type - i.e., breed of dog. Teachers - i.e., grade level or type of school. YOU - Your Personal Connection Remember, being “ME” is free marketing. Include a handwritten note. Put a birthday card in their box the month of their birthday. Surprise & Delight - include a gift in the box periodically (not every month) Coupon to your store or “bonus bucks.” The “Golden Ticket” - a special gift included in only select boxes. Anniversary gifts - on the anniversary of them becoming a subscriber. Early bird bonuses during launches. Exclusive Content or Collectibles First access. Digital bonuses. Tutorial or training access. Exclusive meet-ups. Zoom parties. Bundle Items One thing by itself can seem too small, but bundle two or three of an item and tie a ribbon around it or put it in an organza bag to make it look special. Hair clips Chapstick Sticker sheets Dog treats Join me for this episode as I talk about five ways you can increase the perceived value of your subscription box and stay within your budget. Important Links: 6 in 60 Workshop Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

1
182: From 118 to 1800 Subscribers: 2-Year Update From B. Goods Lettering 35:18

8 weeks önce35:18

35:18

Betsy Goodman of B Goods Lettering is back on the podcast, and wow —what a difference two years makes! When I last interviewed Betsy in October 2022 on episode 93, she had 118 subscribers to her Lettering Box and was using Instagram brilliantly to grow her audience. Fast forward to today, and she’s running two thriving physical subscription boxes, a digital membership, and has grown her subscriber base to 1800! In this episode, Betsy shares the incredible journey of scaling her business, the lessons she learned along the way, and the strategies that helped her reach her goal of quitting her full-time job. Finding a niche that thrives Betsy serves a very specific audience: people passionate about hand lettering and wax seals. By focusing on what they love, she’s created products they can’t wait to subscribe to. The power of audience polling Betsy didn’t just guess what her audience wanted next; she asked them! That’s how she discovered her followers were eager for a Wax Seal subscription. Launching a second subscription successfully Betsy took what she learned inside Launch Your Box and started The Wax Seal Club with 50 subscribers. Today, it has 1,200 subscribers! Balancing physical & digital offers Inspired by an episode of The Launch Your Box Podcast featuring my Mastermind members who hit $1M in annual revenue, Betsy realized she needed monthly recurring revenue to stabilize her income. That led to the launch of her digital membership, The Script & Seal Society, where Betsy teaches exclusive hand lettering and wax seal projects LIVE three times a month. Overcoming the challenges of growth From fulfilling boxes out of her basement to hiring help and managing product delays, Betsy shares what it’s really like to scale a subscription business. Hitting major milestones Betsy recently quit her full-time job and is now focusing on growing her business even further—with a goal to move out of her basement and into a dedicated space in 2025! Betsy’s Best Advice for Subscription Box Owners: Think about your customer first. What else would help them? What else do they need? Ask your audience! They’ll tell you exactly what they want—if you’re willing to listen. Be willing to try something new. Don’t be afraid to try and don’t give up! Betsy’s story is proof that when you take action, listen to your audience, and stay consistent, serious growth is possible. If you’re thinking about adding another revenue stream to your business—whether it’s a second subscription, a digital membership, or something else entirely—you won’t want to miss this episode! Find and follow Betsy: B. Goods Lettering on Facebook B. Goods Lettering on Instagram B. Goods Lettering Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

1
181: Scaling Your Subscription Box: The Path to True Growth 33:24

9 weeks önce33:24

33:24

Scaling your subscription box business isn’t just about making more money—it’s about building a business that works for you, instead of you working for it. Are you stuck in the day-to-day grind, feeling like growth is just out of reach, or afraid that scaling will be overwhelming (or expensive!)? Then this episode is for you. When I first launched my subscription box, my goal was 100 subscribers. That felt HUGE. I never imagined I’d be where I am today—packing thousands of boxes every month. But if you don’t plan for growth, you’ll eventually hit a ceiling. I learned this the hard way. At one point, I was packing boxes 10 hours a day, running two embroidery machines nonstop, and trying to juggle everything myself. That wasn’t sustainable. The business had grown, but I hadn’t scaled—yet. Scaling is about more than just more subscribers and more revenue. It’s creating systems and processes that allow you to grow without burning out. Growth is not the same thing as scaling. Growth is adding resources (time, money, or effort) to increase revenue. Scaling focuses on increasing revenue significantly without a proportional increase in resources. Without scaling, it’s easy to reach a point in growth where your costs exceed your revenue. The benefits of scaling your subscription box Achieving financial freedom : scaling allows you to unlock higher profit margins. Serving a larger audience : you’re able to reach more people who love what you do. Building a legacy : scaling can make your business more profitable and even potentially sellable in the future. The risks of not scaling your subscription box Burnout : trying to “do it all” can lead to burnout…fast! Plateauing: without scaling, your growth will reach a ceiling, limiting your income and your ability to reinvest in your business. The mindset shift needed to scale Fear holds us back. In order to scale, you need to shift your mindset away from, “What if I fail?” or “What if I can’t handle the growth?” Instead, your mindset needs to be, “Scaling is not about perfection. It’s about progress.” Investing in tools, people, or systems can feel risky. But those risks pay off. There will be challenges. There will be setbacks. Look at these as opportunities to learn and continue moving forward. Not everyone is ready to scale. But how can you know if you are ready? If you’re ready to scale, you have: Proof of concept : you’re selling regularly or have a steady subscriber base. Clear audience understanding : You know and understand what your customers love and are willing to pay for. Solid processes: You’ve systemized parts of your business (payments, packing, customer service, etc). If you’re not sure you’re ready to scale, take some time to reflect and ask yourself: Do you have a vision for where you want your business to go? Are you ready to let go of some control in order to gain freedom? Subscribe to the podcast on your favorite podcast platform and leave a 5-star rating and a review! Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

1
7 Ways to Market Your Subscription Box Cost Effectively 18:25

10 weeks önce18:25

18:25

Do you think growing your subscription means spending tons of money on ads? It doesn’t need to be that way! There are so many low and even no-cost ways to market and grow your subscription box business. The bottom line? You can’t rely on just one marketing channel or strategy. You need to build a multi-channel marketing plan, layering one type of marketing on top of another. Don’t worry - building this plan doesn’t have to be time-consuming or costly. I’m sharing seven cost-effective ways to market your subscription box business. But I don’t want you to try to implement all of them at the same time! If you’re just getting started, choose one, get consistent with it and then layer on another. If you’re already doing one or more of these, choose another one to add to your marketing plan. Leverage social media. These accounts are FREE. Figure out where your ideal customer is and start there. Have FUN with it. Get social - serve and engage with your audience. Partner with micro-influencers in your space. Offering affiliate commissions is super cost-effective - you don’t pay them unless they sell something for you. Influencer or affiliate marketing. Very inexpensive. Still a very effective way to reach your audience. How will you get people onto your email list? How will you market to them once they’re on your list? Email marketing. Create valuable content to attract your ideal person. Blogs, videos, eBooks, etc. Content marketing. Word of mouth is so powerful! Customer reviews. Where does your ideal customer go? Farmers Markets, expos, shopping events, etc. In person events. It’s not about the stuff - it’s about the people. A strong community creates raving fans - the kind that market your subscription for you! Build an online community. Take one of these ideas and build it into your routine. Get comfortable and consistent with it. Then layer in another strategy. Continue to grow your audience, reach more of the right people, and ultimately gain new subscribers. You can’t rely on one marketing channel or strategy. And you don’t need to spend a lot of money on ads to market effectively. Join me for this episode as I take you through seven cost-effective ways to market your subscription box. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

1
180: 4 Productivity Hacks for Subscription Box Owners 31:54

11 weeks önce31:54

31:54

In this episode of The Launch Your Box Podcast, we’re diving into 4 productivity hacks that will help subscription box owners save time, reduce stress, and grow their businesses more efficiently. 1 - Avoid Task Switching Set boundaries to allow you to focus on one task at a time. 2 - Batch Your Work Focusing on a single task allows your brain to get into a flow. This improves concentration and efficiency. 3 - Use Time Blocking Time blocking is all about intentionally planning your day or week, dedicating specific blocks of time to specific tasks (hello, batching work). Add these blocks to your calendar and treat them like appointments! Consider using a timer (I do) to stay focused and keep you from getting off track. 3 - Use Project Management Tools Project Management tools like Asana, Trello, and others can help you keep track of tasks, deadlines, and team responsibilities. Trust me, they work a lot better than writing notes in multiple notebooks and on sticky notes! Each has its pros and cons. You can decide which works best for your time or, like we do, use both. If you’re not using a project management tool yet, start small. Choose one simple task and start managing it in Trello or Asana. You’ll be surprised at the difference it makes. Game changer! Make running your subscription box business more manageable. Join me for this episode and start implementing these 4 game-changing productivity hacks today! Try Trello Explore Asana Subscribe to the podcast on your favorite podcast platform and leave a 5-star rating and a review! Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

1
179: From Blogger to Subscription Box Owner with 1200 Subscribers in Less Than a Year 35:19

12 weeks önce35:19

35:19

On this episode of the Launch Your Box podcast, meet Jenny Finke of Love Me Gluten Free. Jenny didn’t just pivot from blogging to launching her subscription box—she sold out her first 125 boxes in just two hours and now has over 1,200 subscribers in less than a year! Learning and Sharing All Things Gluten-Free Jenny launched a blog where she shared recipes, stories, products, advice, and more. She ran the blog for over 10 years and had several million readers. Jenny wrote a book and amassed a sizable social media following. Her newsletter went out weekly to more than 24,000 readers. She made income through ads, sponsorships, and affiliate marketing. In 2023, everything changed. The algorithm that was so helpful in the past, directing people to Jenny’s content who needed it, changed. Many successful bloggers were throwing in the towel and returning to corporate jobs. Jenny knew she needed a new way to serve her community and save her business. Starting and Launching a Gluten-Free Subscription Box Jenny saw a need. Her audience wanted a subscription box but needed to know they could trust the safety of the items. And Jenny knew she could deliver. Jenny already had an audience, but needed to learn how to start and manage a subscription box business. She needed to build relationships with brands who would supply items for her box. Jenny joined Launch Your Box and jumped right in. She set a 90 day plan to launch her box with a launch date in April 2024. Selling Out - and Gaining 125 Subscribers - in Two Hours Jenny crunched the numbers and decided to make up 125 boxes to offer during her subscription box launch. She sold all 125 in less than two hours! Jenny went back to her vendors and asked if they had 25 more of the items in the box. They did and she offered the additional 25 boxes to her audience. All were gone that first day. 150 subscribers in one day. An incredible result for a first launch. Jenny’s Love Me Gluten Free subscription box has continued to grow, adding subscribers every month. For the first several months, fulfillment took place in Jenny’s basement. That meant capping growth at 300 subscribers until they found a warehouse space. Jenny moved her business into the warehouse space which allowed her to add more subscribers. Nine months after launching they have 1200 subscribers and are already outgrowing this new space. Pivoting from Blogger to Subscription Box Owner Jenny’s business didn’t just survive the changes to Google’s algorithm. It evolved and is thriving. All because Jenny wasn’t afraid to pivot. She knew she wanted to stay in the gluten-free industry. She knew she wanted to continue to serve her loyal audience. They needed her expertise. They trusted her. And now she provides them with products they can trust. Jenny’s advice for other bloggers who are struggling is to pivot and look to diversify their revenue streams. She believes many could benefit from starting a subscription box - just like she did. A subscription box is another way to serve an audience you’ve spent so much time nurturing, growing, and serving. Join me on this episode to hear Jenny’s inspiring journey, how she solved a problem her audience desperately needed a solution to, and her advice for anyone needing to pivot in their business. Don’t miss it! Find and follow Jenny: Love Me Gluten Free on Facebook Love Me Gluten Free on Instagram Love Me Gluten Free Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

1
10 Ways to Build Your List - Every Month 29:22

13 weeks önce29:22

29:22

What one thing can you do in your business every single day that would help you be the most successful? Work to build and grow your email list! If you’re not replenishing the pool of people you’re selling to, you won’t be able to grow your business the way you want to. Growing your email list gets new, fresh eyes on your stuff. It allows you to present your offer to new people. And that allows you to grow. One of my main goals for my business in 2023 was to double the size of my email list. I challenged the ladies in my Elevate Mastermind to make growing their lists one of their goals for 2023 and now I’m challenging you to do the same thing. List-building activities need to be at work in your business every day. I’m sharing ten different ways you can build your email list. And no, you don’t need to do all of them at once. Add a pop-up on your website - have a pop-up at work on your site at all times capturing email addresses. Create an opt-in on your website with a way to serve your audience - give them more information about something (box opening with a freebie or additional information like a style guide, a free printable to go with your home decor box, a checklist to go with a beach themed box, tips about caring for your pet for a pet box, etc.) Think about the industry you’re in and what you can provide to serve your audience. Run a giveaway - a great way to build your list when you’re new and as a quarterly list-building strategy for seasoned box owners. Post a lead magnet on social media and run ads to it - pulling people in and onto your list. (ebooks, checklists, gift with purchase, etc.) Add an email opt-in at checkout - capture people who buy from you but may not be on your list. Create a fun quiz that requires an email address to get results - make it something your audience will want to share! Offer a discount or free gift - use this carefully to prevent training people to only shop with you when there is a sale or a discount. Host an event or workshop - free or low-dollar offer. Works great for DIYers or crafters. Tease sneak peeks or exclusive behind the scenes content with opt-ins - early access gives feelings of fun and exclusivity. Get in front of new audiences - collaborate with other brands, businesses, and influences who have the same customer but sell different items for a joint giveaway or a way to serve each other’s audiences. Note: Make it clear to people that they will be receiving emails from you when they provide their email addresses. Pick one thing to work on right now. Get that going and then add in another strategy. The more of these you do, the more people you’ll reach and the more people you’ll add to your email list. Join me for this episode where I challenge you to grow your business by growing your email list this year and give you 10 simple ways to do it! Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

1
178: $0-$100k in 10 Months with The Crafty DIYer 26:10

14 weeks önce26:10

26:10

In this episode, we’re talking with Denise Parkes of The Crafty DIYer. Denise and I know each other well. She’s a member of Launch Your Box, Scale Your Box, and my Elevate Mastermind. As one of my Mastermind Ladies, I get to see Denise in person 3 times a year! Her strength and the story of the last year in her business inspire me and the other members of our Mastermind. It will inspire you, too. Denise is an artist and a crafter. She is passionate about teaching others to enjoy crafting. Denise serves mainly women over the age of 60 and, by going LIVE six days a week for a long time, had built up a devoted following. When Denise learned about me and my annual Subscription Box Week , she joined right away. During that week, Denise got to know me and my teaching style as well as what she could expect inside Launch Your Box. Denise was convinced a subscription box was the right next step for her. She actually launched during Subscription Box Week (remember she already had a large audience) and got 120 subscribers! Denise’s subscription box grew quickly and soon she needed to rent warehouse space to handle inventory and fulfillment. But all was not well inside Denise’s business. Denise and her business reside in Canada where shipping costs are prohibitive. She simply couldn’t afford to ship to her largely US based subscribers, or even those in her own country. Shipping costs were eating up all of her profits. Denise was also dealing with health issues and found herself stressed and unhappy. Her business in its current form was no longer serving her. She knew she still needed to make an income, but couldn’t go on as she was. But Denise is someone who gets back up and figures things out. And during our September 2023 Mastermind Retreat, she did just that. There is power in being in a room with other smart, like-minded businesswomen who want the best for you. Denise realized the way forward was with printables – no shipping required! She’d had a super successful printable lead magnet in place to grow her list and further proved the viability of her idea by selling one-off printables. When she was able to get out of her warehouse lease, Denise felt able to start from scratch again… even though doing so was scary. Starting from scratch for Denise meant “doing everything Sarah teaches.” Building her list Driving traffic to her website Putting effective lead magnets out there The Digital Print Clubhouse launch was a big success – 150 subscribers big. And it has continued to grow. Denise now has more than 400 subscribers and celebrated hitting 6-figures only 10 months after making this major pivot. So what’s different now? Less stress More joy Nothing to pack and ship More time and energy to create Denise talks about the importance of being around women who support and understand her – like the ones found inside Launch Your Box. She also reminds us of the importance of not worrying about what anyone else thinks and resisting the urge to compare yourself to anyone else. Pivoting was necessary for Denise’s business to survive. And now she’s not only surviving, she’s thriving… and celebrating hitting six-figures in less than a year! Join me for this episode as Denise and I talk about realizing when it's time to pivot, working through the fear, and coming out stronger… oh, and reaching six-figures in revenue in less than a year! Find and follow Denise: Crafty DIYer on Facebook Crafty DIYer on Instagram Crafty DIYer Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

Player FM'e Hoş Geldiniz!

Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.

500+ konuyu dinleyin

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box benzeri

Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls (Packaging May Vary)

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

Amazon Basics Dog and Puppy Pee Pads with Leak-Proof Quick-Dry Design for Potty Training, Standard Absorbency, Regular Size, 22 x 22 Inches, Pack of 100, Blue & White

Dinlemeye Değer Podcast'ler

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box « » 159: 5 Simple Steps to Adding a Subscription to Your Product-Based Business

159: 5 Simple Steps to Adding a Subscription to Your Product-Based Business

Dinlemeye Değer Podcast'ler

Player FM'e Hoş Geldiniz!

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

Who Believes in Angels?

Tubi: Watch Free Movies & TV Shows

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box benzeri

Hızlı referans rehberi

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box « »
159: 5 Simple Steps to Adding a Subscription to Your Product-Based Business