hiyo - Evan, Cygne, and George (the future of Non-Alcohol)

Startup to Storefront

This week, we had the pleasure of welcoming two of the Co-Founders of Hiyo to the podcast! As a brand, Hiyo is on a mission to revolutionize the way we drink, advocating for healthier ways to unwind. With just 30 calories and 0% ABV per can, you no longer have to choose between feeling good and maintaining your health. Hiyo delivers on both taste and functionality, offering a non-alcoholic option that inspires more relaxation on the sofa, more hangover-free happy hours, more presence at parties, and ultimately, a happier, healthier you. On this week’s episode, you’ll discover: - How Hiyo offers a healthier way to unwind, providing a refreshing alternative to traditional alcoholic beverages. - The growing trend of social tonics and how they are transforming social drinking. - The unique market need Hiyo fulfills with its blend of adaptogens and nootropics. - The evolving landscape of alcohol consumption and the shift towards mindful drinking. Tune in to hear more about Hiyo’s journey, mission, and the incredible benefits of their social tonic.