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EPISODE 7 - Jan. 15th | Julie Groves & Special Guests
Arşivlenmiş dizi ("Etkin olmayan yayın" status)
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Julia headed up digital for British Airways as they made their transition to Web-based booking. She'll be joined by some special guests who worked with her at AGENCY.COM.
Episode Timeline
4:50 How did it all begin?
6:00 Went out with the Saatchis and smoked Marlboro Lights
9:35 How did you decide to find someone to help you?
12:45 There's no point in writing an RFP if people just ignore it!
14:10 We were very tech-driven
16:10 Introducing Esther Han and Margot Hyun - It's a Party!
17:55 Esther tell her origin story
18:30 Say hi to Margot
20:30 Early days of the BA/ACOM relationship
22:30 Who was the procurement guy?
25:00 Some fun pics from 1996
27:25 Do you know how much your IPO cost me?!
29:05 How Esther started on the BA account
32:00 Margot's time in London, "I couldn't understand what anyone said!"
35:15 The time we flew the whole London Team to New York
36:50 What did we build that you were proud of?
39:50 Web-in-a-Box™
40:40 When we taught 400 people what the Internet was... in a Hanger
43:10 RAD - Rapid Application Development (Agile before Agile!)
48:30 It was a singular time in history
50:20 What Esther is up to today
52:55 What did you carry forward from those days, Julia?
54:30 Wrap-up Party
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