S2 EP 30: Separating Real Marketing From "Facebook-preneur" Marketing with Parker Nash

Create Launch Monetize Podcast

Have you ever been randomly DM'd and pitched services you didn't ask for?

Have you ever been in a conversation with someone and they immediately start talking about how great they are and you're a fool if you don't follow them or buy their programs?

Are you tired of following the "gurus" only to find out what they told you to do isn't having any effect on your current marketing?

In this episode, one of the best marketers you may have never heard of, Parker Nash, who spent many years as a marketer for Nike, tells all about how to properly market. Pakrer talks about how Nike built the global brand through it's marketing style and how most companies are failing because they do not follow the correct set a of principles the global brands and their markets use.

A veteran of Nike for 11+ years in product creation and now as a copywriter and marketer, Parker understands what it takes to get customers to fall in love with brands. At Nike, Parker grew lines of business to more than half a billion in annual revenue, created product for the NFL, NCAA, and the MLB, gave hundreds of presentations to some of the most discerning (and often toughest!) leaders in the industry. While at Nike, Parker realized what made Nike successful wasn’t their billion-dollar marketing budgets, they were successful because of their relentless consumer focus, their ability to communicate their purpose clearly, and their process to convert customers into passionate fans. Today Parker takes what he learned from Nike and helps mission-driven businesses attract devoted customers with clear messaging and marketing.

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