Phil Mershon New Book on Creating an Amazing Event Experience through Experience Design

Garlic Marketing Show

Get ready to level up your event planning game! Phil Mershon, Director of Experience and the author of "Unforgettable: The Art and Science of Creating Memorable Experiences", spills the secrets to creating events that attendees can't stop talking about. Want to know how to make even a toothbrush make a lasting impression? Or how to use music to turn your event into a symphony of networking and engagement?

From mastering Experience Design to dodging the most common event planning pitfalls, Phil covers it all. Pre-event buzz, Zoom hacks, you name it—this is the playbook for creating a true "Summer Camp" for your industry. Don't miss it!

What You’ll Learn:

• Unforgettable Event Planning Strategies
• The Impact of Inflation on Modern Events
• Mastery of Experience Design for Event Success
• Types of Networking: Unlocking Connection Potential
• Role of Music in Enhancing Event Engagement
• Bridging Speakers and Audience Experience
• How They Use Toothbrushes to Make the Event Better
• Must-Ask Questions for Event Attendee Retention
• Why Anti-Social Media Rooms Are Game-Changers
• How to Build Connection Using Your Sales Page
• Connecting People BEFORE the Event
• How to Create "Bread" Ahead of Time
• Activating Clients Ahead of Your Event
• Creating an Industry-Specific "Summer Camp" Experience
• Audience Evolution and Micro-Communities
• Marketing Focus Areas Every Event Planner Should Know
• The Two Big Mistakes That Events Make

Connect with Phil Mershon:

• Website
• Website 2
• LinkedIn
• Book

Resources:

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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