Sabaa Quao: The Power of 1 Minute

Big Questions with Cal Fussman

Some of Cal’s favorite conversations have come after a friend of his has started a sentence with these four words: “You’ve got to meet . . .” The trust behind an introduction like that always leads to special moments. And this week’s episode is no exception. Cal’s friend Monique Mardinian set up a meeting with Sabaa Quao, the Chief Creative Officer at Cossette, Canada’s largest marketing and communications company. Sabaa has also co-founded Filminute, the festival known around the world for being limited to films that are only 60 seconds long. This conversation shows the power in a single minute of content. It also looks into the question of how we’re going to trust in a time of artificial intelligence when we can no longer be sure if what we see and hear is real. You can be sure of one thing: This conversation is as real as it gets.