Building sales at a product-led company with Thinkific's Adam Jones

SaaS Open Mic by ChartMogul

In this episode of SaaS Open Mic, I talk to Adam Jones (@AdamJones85), Vice President of Sales for Thinkific, a product-led company that helps businesses create, market, and sell customized online courses.

What’s especially interesting for our listeners is that Thinkific’s sales organization and strategy was layered on 6 years into building the business. And just 5 years later, that same sales organization helped them take the company public. Adam discusses his experience with the IPO.

Listen in to hear how Adam’s sales leadership compliments a product-led business model. You’ll hear:

• The company’s decision process to build a sales team (but avoid selling to enterprise)
• His approach to structuring product-led sales teams
• How his role has changed since the IPO
• What he would have done differently
• Thinkific’s guiding sales principles

Links and Resources:

• Adam Jones on LinkedIn
• Adam Jones on Twitter
• Thinkific
• Hootsuite
• Fiverr
• Uber
• Predictable Revenue Virtual Summit
• To Sell Is Human
• ChartMogul

Listen to the episode

As always, you can find this episode — along with all previous episodes — in your podcast player of choice. Just search for “SaaS Open Mic”. If you enjoy it, please take a moment to leave us a review, it’d really help us reach a wider audience. Thank you!