Redefining Local Media Success: Strategic Insights with Geoff Sharpe of Lookout Media

Send & Grow by SparkLoop

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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, a newsletter growth agency focusing on paid Meta ads.

In this episode, Dylan & Geoff discuss…

• The Genesis of Lookout Media: how Geoff identified a niche for local newsletters in Canada's media landscape
• Keys to Local Newsletter Success: the essential elements that have fueled Lookout Media's growth and how they differentiate themselves from other local media
• Innovative Growth Strategies: learn how Lookout Media expands its reader base in competitive cities.
• Monetization Mastery: Geoff shares Lookout Media's unique formula for reliable & diversified revenue.
• Expanding the Scope: why they've branched into food journalism and how diversification has enriched their offerings and audience engagement
• Valuable Advice for Operators: Geoff offers tips for local media operators based on his experiences, successes, and failures.
• ...and much more

OTHER LINKS MENTIONED
Lookout Media
Vancity Lookout
Ottawa Lookout
Geoff on LinkedIn
Geoff on Twitter
Dylan on Twitter/X
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