116: Identifying the Ideal Client for your Regenerative Enterprise

Seeds of Tao: Impact entrepreneurs seeding regenerative paths beyond sustainability

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This week we are diving into a really important topic for businesses in general, but especially regenerative ones… your target audience. We will discuss common symptoms of not bringing in your ideal clients, the different ways we can mis-read who our target clients are, and how to get better at speaking to the right people, in the right way. By really understanding who is it we’re wanting to talk to, the language they use, and the challenges they’re having, we are better able to serve them and increase our positive impact.

Check out the accompanying blog post on our site at https://www.seedsoftao.com/blog/episode-116-identifying-the-ideal-client-for-your-regenerative-enterprise

Host Bios:

Emily Prieto

Emily is an explorer for the new creative solarpunk world and catalyst for regenerative economies and permanent cultures (permacultures). As the co-founder of Seeds of Tao she helps create experiences and opportunities for entrepreneurs to build strong regenerative enterprises. She is an artist, creative designer, and brand strategist who has worked with small and large businesses to create content that shares the brand identity through a compelling message and story. Using her creative design talent, Emily has also become a permaculture land designer, helping to design both commercial and residential lands for long-term regenerative change. She fluently speaks Spanish and English, adores Latin-American culture and chooses to build community and regenerative stewardship in the rainforests of Central America alongside her husband and four children.

Joshua Prieto

Josh is the Co-Founder and Director of the Seeds of Tao learning platform for regenerative entrepreneurs. He has over 10 years of experience creating, building, and operating startup solutions alongside entrepreneurs of all shapes and sizes. That experience has shown him that entrepreneurs have the biggest role to play in the Anthropocene as we either create the solutions for, or become the root problem of, our people, planet, and future. Josh now co-creates educational programs that disrupt the current way our entrepreneurs learn. His holistically designed educational programs empower entrepreneurs to stop chasing “silver-bullet” solutions and start designing solutions that use regenerative systems.