Ep 533: The Silent Killer Of E-Commerce Brands with Pauline Shiu, Finale Inventory

Secrets To Scaling Your Ecommerce Brand

The challenges and benefits of using 3PLs and omnichannel selling and the impact of new marketplaces like TikTok shops on e-commerce.

In this episode, Jordan West and Pauline Shiu, share invaluable insights on efficient inventory management. From warehouse setup to the impact of operations on profitability. They explore the inefficiencies of managing inventory across multiple channels without a centralized source of real-time data, and the importance of warehouse mapping and pick-pack procedures.

Listen and learn in this episode!

Key takeaways from this episode:

• The significance of optimizing operations to avoid negative impacts on profit margins, brand reputation, and customer loyalty in the e-commerce industry.
• The potential impact of TikTok shops on e-commerce and the need for managing inventory for emerging platforms.
• Benefits of kitting solutions, bundles, and the difficulty of forecasting demand in e-commerce inventory management.
• The need for reliable and automated inventory management solutions for online marketplaces like Amazon.

Recommended Tools/App:

Zoom Clips: https://www.zoom.com/en/products/video-recording/

Finale Inventory: www.finaleinventory.com- use “upgrowth2024” code and get 20% off for the First 6 months

Today’s Guest:

Pauline Shiu is Vice President of Marketing with Finale Inventory, the platform trusted by thousands of brands as their inventory and operations management hub. With 20 years of experience in ecommerce and SaaS, she believes that the best software not only solves complex problems, but provides the right data at the right time to the team. Pauline lives in Maryland with her two small children and many houseplants. She loves being outside - on a walk, paddleboarding, or dining al fresco.

Connect and learn more about Pauline and Finale Inventory:

LinkedIn: https://www.linkedin.com/in/paulineshiu

Website: https://www.finaleinventory.com/

In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.
Learn more here: Tapcart