88: Creating Your Own Onboarding System...

Secret MLM Hacks Radio

There are 3 easy levers every MLMer can pull to cause more success in their business…

DO YOU WANT TO BE SUCCESSFUL IN MLM?

Back in the day when I was first joining MLM, I was brought to the side and a guy asked me, "Stephen do you want to be successful in MLM?"

And I said, "Well of course."

And he said "Well, what successful people do is they take their phones out and they chat with people in their contact lists and then they three way me in with them and I do the selling for you."

And I was like "Really? What if they're not interested. Alright, well sounds good if that is how it happens then let's do it."

This should be ruffling a few feathers right about now.

That's usually what happens, right? And there's nothing wrong with that if you KNOW the person has a pre-existing desire for MLM.

But if they DON’T, that can be really, really awkward.

I'm not saying huge down lines have not been created that way. Of course they have.

It's possible, it's just not very probable.

If I look across the street and I'm like, "Oh my gosh I need to go grab Mr. Jones. Mr. Jones needs this opportunity, he's got to come in and join me."

The problem is that if they need the opportunity, they’re usually not a good fit in the first place.

If they need it, rather than want it, that sets precedents for how they will behave inside of your down line.

MY FIRST DOWNLINE PROBLEMS

I started recruiting a bunch of people and it was awesome, it was cool, and I had a bunch of fun doing it. I recruited 13 people my first month. I think it was about 5 weeks actually.

NONE OF THEM DID ANYTHING.

They came to me and started asking me the dreaded question, "Stephen, what do I do next?"

And I said, "Well, do you want to be successful in MLM?"

And they're like, "Yeah."

And I'm like "Well this is what successful people do. They take their phones out, they reach out to the contacts, and then they three way me in and I'll do the selling for you."

I felt myself do the same script I was taught, and many of us do… Because we've just never been taught that there actually is another way.

My program, Secret MLM Hacks, shows you how to create auto recruiting systems. For any MLM that you're in. You don't get pitched in the program. I'm just trying to change the industry.

You've got to solve a lot of the downline problems that people experience after they join you.

There's followup problems, problems they did not have until they joined my downline. How can I solve followup problems the most for all of the people who are joining me?

HOW I SOLVE DOWNLINE PROBLEMS

I've trained my people and many methods. I've trained my people in many ways. There's a training program that we're coming out with for my team and I thought it would be kind of cool to show you how I treat the onboarding process.

It's a program called Hack MLM. Don't go there unless you want me to pitch you. What's cool about it is, it walks through all the setup. It walks through here's how to make sure you get all the bonuses you didn't know about. It walks through how to setup our teams recruiting funnels and systems and content and process and pitching.

One of the things that was frustrating for me with the first MLM I joined was that I felt like I wasn't getting enough training from my up line.

Beyond talking to my warm market, my friends and family… Once those people dried up, I didn't know how to get more leads.

I had to become a marketer in order to turn back around and try to solve this problem.

For the last five years I've been obsessively learning how to do that and I'm stoked because with all the ways I've been helping solve the followup downline problems for the people I recruit.

I finally have a full course that I send my people when they join me. It walks them through, day by day, for 30 days. Your first 30 days in my downline, this is what you should be doing.

Oh and by the way, here's a whole bunch of prebuilt stuff just for being in my team.

I wanted to teach you how to create your own onboarding system. I'm not pitching you guys into my downline, I'm telling you guys what I do though to help automate it.

MLM ONBOARDING PROCESS

When I think about onboarding, I think about it in several different fashions:

• There's the act of actually recruiting the individual
• There's everything that you do though before you recruit them to get them in your world

Most people are like, "Well I'm gonna focus on recruiting. I'm gonna focus on what I say. I'm gonna focus on the scripts that I do. I'm gonna focus on making sure they know about this bonus. I'm gonna make sure that they know it's buy-one-get-one free, or there's this onboarding bonus if they join now."

Those are all cool... But if you just change who you're speaking to before, you don't have to do a lot of those tricks.

Most of the MLM books that are available in today's market are very much like, "Here's the top three things you can say to get anybody to join your down line."

I don't really believe in mind control. Instead if you just change the who, and you stop going for Mr. Jones across the street, "who needs the opportunity."

I start going for people who want it. It completely changes the game.

There's three levers you can turn in the MLM space that you likely don't know about.

• WHO
• HOW
• ONBOARDING

WHO ARE YOU ONBOARDING?

The first thing is you can just switch up the who. Switch up who you're speaking with.

Secondly, you can switch how they're pitched. You know I have auto recruiting funnels and we still get three to four people a day asking to join my down line. We are about to cross 1,100 in the last year and a bit. Which is crazy.

Who I'm speaking to and how they're pitched - Those are two things I can have control over in the MLM space.

You don't own anything in MLM. You have no assets.

Out of the box, you just have what the MLM has given you. You get your starter pack, you got your bonus opportunities. But you don't own the product, you don't own the scripts. You don't own any of the stuff.

I'm not trying to freak anybody out, but I want you to be very clear about this. You don't own anything when you join an MLM.

Instead what I do is I change up who I'm speaking with. I get people who actually want to join me and buy from me.

HOW ARE YOU ONBOARDING?

HOW I speak to all of these people is not the traditional method. They have to go through an application. That's one of the levers I can turn.

My friends and family, they're not actually interested so I’m not going to waste my time and trying to pitch them.

HOW I bring someone into my MLM is very key. How I bring somebody into my MLM sets the precedent for what I'll need to be doing with them after they join.

If I recruit somebody by begging them, I probably just became a life coach for that individual.

If someone has to apply to join me or they have to prove that they really are a good fit for my down line. Now, what's the precedents I've set for after I've recruited them? Now I've become a business coach, not a life coach.

Now I go and I say, "Now do this now do that now do this now do that." And they do it. Rather than me saying, "Well I know someone said something mean to you are you okay, are you fragile?"

If you've noticed it's hard for you to reach out and contact those in your downline, you probably recruited people who were doing you a favor. They don't actually want to be in it.

I know I'm flicking some nerve chords here in this episode.

There's a few levers you can turn to drastically increase the amount of people that you recruit AND the quality of the recruit.

I'm not saying the value of the person. I'm saying the quality of the recruit in terms of what they're willing to do. If they're already business savvy. If they're already ready to run.

WHAT IS YOUR ONBOARDING PROCESS?

When someone joins your downline, there's not a lot of things you can change. That's controlled by the MLM. But after they join, this is a completely different game.

The thing that I have control over is my onboarding. The way I onboard somebody. That's a huge deal.

WHO, HOW and ONBOARDING are the three levers I can turn and have a lot of control over in the MLM space.

I can upgrade:

• The WHO
• HOW I pitch people and HOW I approach them
• The training that they receive afterwards

After I joined that first MLM I was like, "Who do I speak to? I don't even know what to do next." I remember explicitly having that thought.

I didn't know who to go talk to anymore. Which means all I have is do the method I've been taught. Then when people join my downline, I don't know what else to tell them. I can't onboard them.

A lot of Secret MLM Hacks walks through this kind of thing. How to upgrade your process for reaching out to people and the onboarding piece. The onboarding piece is tons of fun.

We have several methods in the program but the one we're launching right now is called Hack MLM. It's free for those who are in my down line. What is does is walk you through the first 30 days in my team.

I want to show you guys some of the easiest ways to come up with the downline problems your people need help with. A lot of times, people want to have success and they're willing to do what they need to. Sometimes they just don't know what to do.

DO YOU WANT TO BE SUCCESSFUL IN MLM?

The first thing I ask people to do in the onboarding sequence is to define what success is. When someone joins my down line, if they are actively publishing, and if they have their recruiting funnel up at a bare minimum. That is a very successful person.

Just the fact that they're publishing, they will recruit people. There's so much authority that comes with creating a video. People reach out, they want to join me. Regardless of what I have for them if they do.

Listen to tons of those podcasts that are out there in the MLM space on iTunes. A lot of those people recruit simply because they're publishing. That's why I tell everyone to freaking publish. It will change your life.

I need to find out what success even looks like and what it is that I want everyone of my recruits to be doing. I want them to recruit the world! Okay, that's not accurate, you have to think somewhat realistic. It's possible, not probable.

Other things your downline needs to know is:

• Product education
• Back office education
• When the next event is
• Teach them to setup their e-wallet so that they can actually get paid
• Educate them on the bonuses
• Scripts
• Give them the confidence to approach people or use a computer

There's a lot of stuff someone has to understand in order to have success.

I need to figure out what order somebody should consume those topics in. This is not easy. It took me about three or four months of actively thinking about it to come up with the order of topics somebody should consume this process in.

ONBOARDING FOR SUCCESS

One of the first things you can do is go talk to the people. Talk with your up line. Ask them "Hey, what are all the things you have found people need in order to be successful." Then you list all those down.

Then you ask them things like, "What are all of the concerns that you hear from the people that you guys are recruiting as well, people inside of the rest of our team." That's gold.

If you can figure out what it is that everyone else is struggling with, that's a massive way to figure out how to actually go and build an onboarding system.

Talk with people that you've recruited. Ask them things like, "What do you wish I would've provided for you at the beginning." Or, "What are you guys struggling with right now?"

What's great about what I'm telling you right now is, it means you don't need to be a marketing genius to pull this off. All you're gonna do is ask, "What is it that you guys are struggling with. What is it that you wish that I had provided for you. What is it that would really help you."

And they're like, "I need more leaders. I wish I knew how to talk to people. When somebody tells me no, I don't know how to overcome objections."

So then you're like "Okay, I need training on objections. I need training on certain kinds of scripts.”

How do I help my team:

• Get more leads
• Upsell
• Go back to people and tell them about other products that are out there so we all can increase our revenues

YOUR DOWNLINES ONBOARDING NEEDS

I'm gonna go in andlist a whole bunch of needs of my team. I'm gonna get them from my up line, from my downline, from people who are successful already. Maybe I can find several lists on blogs.

Don't try to organize it yet. Just brain dump it.

Then what I do is I go through and create 30 topics.

I organized them, I condensed them.

This topic, this topic and this topic are super similar - I could teach those at the same time.

And then this topic and then this topic - Those are really similar as well. I could teach those at the same time.

I condense them and realized, "I want to make this a 30 day thing”

It could be 21, it could be 14. You don't even need to do the day thing. Just the fact that you have on boarding training massively increases your likelihood of having a successful downline.

1. We made a big list of team needs.
2. Then, what I did is I went I spoke with my up line, and other successful people and my MLM and I said, "Hey, how can my team make the most money from the get go."

Now this is what was really powerful. This is why I'm trying to teach you this.

“How can I make my team rich”, is what I asked them.

We went in and what we asked was, "Can you help us understand all of the bonuses that we don't know exist. What are the bonuses that we don't know our team could have advantage of. Whether when they're brand new, or existing."

SUCCESSFUL MLM TRAINING

We realized by day 14 there is a bonus thing that starts that I don't know if everyone knows about. Then if they do some other things within 30 days there's some huge bonuses as well.

We listed out all these other bonuses and now we had these milestones. So guess what day 14 was about inside of our onboarding training. THAT BONUS.

It's been 14 days since you joined our team. Thank you so much. But by the way, this bonus, you're now eligible for, it's really easy to get. This is how you go do it.

On the next day we said, “Hey by the way, if you take advantage of X, Y and Z you also get this bonus if you do this and this within 30 days.”

Here's a bunch of pre-made assets and pre-made lessons for you that make it easy for you to go get that extra cash bonus.

Now they got money coming back in.

ONBOARDING WEEK ONE

We made week one all about setting up the back office.

• Setting up the back office
• Product education
• History of the MLM itself
• Different products
• An overview of where you get the most commissions

It's very much a familiarization of what is going on in the MLM itself.

ONBOARDING WEEK TWO

The second week was about how to take advantage of additional bonuses.

• Here's how to meet and greet those inside of our community

Let's:

• Get you set up and integrated in the first two weeks
• Make sure that your wallet's set up
• Make sure you don't do anything where you're not qualified for cash

That's one of the most frustrating things. I've totally had that happen to me before in the past. There's two things I didn't have set up in my back office and because of that I wasn't getting paid.

I don't want my downline to be doing that.

ONBOARDING WEEK THREE

On week 3, the training was all about solving some of these big needs.

I wanted them to get leads, baby. Lots and lots of leads.

How can I pre-build lead systems for them and train them on them? So that's what I did.

The last bit on day 22 (it actually stops at day 29, not 30) is where I teach them how to make NOISE.

How to:

• Make noise
• Get traffic
• Get eyeballs
• Have a consistent source of leads
• Get the lead machines set up in week three
• Fill it with just tons of people

After that, the next thing we're doing is help them understand how to go and sell even more of the product itself.

I just want you guys to understand just because you recruit them, that DOES NOT mean you are done.

One of the easiest ways for you to get real big in this space is to just solve more problems than other team leaders. Just give it to your people. Train them.

DO YOU WANT MY MLM TRAINING?

All of this MLM training cost me $15,000. I have a very professional team. We built an amazing members area and a massive drip sequence.

It's really impressive but it was expensive for me to create.

The way you bring somebody into your downline sets the pace for how they'll behave in your downline. How you recruit someone usually determines if you'll get to be their business coach or forced to be their life coach.

Because of that, I make it kind of hard to join my own downline. There's an application process and a phone interview that is required for someone to join my team. There's a mini course that walks them through the set up of their own recruiting funnels and their own lead sources. Much of which is pre-built for them.

Here's why I'm telling you this. In the past I've trained my downline in many ways with many methods. But I finally decided to put all the training in a single spot in a course that walks my new recruits through their first 30 days in my down line.

Back office set up PLUS recruiting funnels.

I'm about to launch it to em. This is a new thing that we've got for them which should and solve a lot of problems.

If you wanna be kind of an ant on the wall and jump into see how I train my teams, you're more than welcome.

BUT, FAIR WARNING…

The course is meant specifically for my team. You will find out what MLM I'm in.

If you come in to check out what's going on, I will pitch you.

There is stuff all over the place telling you to just join my team.

Fair warning. Don't go there if you don't want that.

You might be trying to build similar things that I've built. That's great. Then come in and check it on out and see how we've structured everything.

If you wanna check it out go to hackmlm.com. Funny enough hackmlm.com was available and we built the whole thing on top of it.

Hackmlm.com is the actual thing if you wanna see how we've done it.

If not then, take the training that I just showed you. It's all free. No pressure. All free. Have not charged a dime for it. Not going to.

This training is for my down line specifically. If you wanna come in and check it out though, you're more than welcome to. See how I actually train and coach my people on how to pitch, set up auto recruiting funnels and a lot of cool stuff that's in there for them.

Please don't feel any pressure at all. I just wanna teach you that those who solve the most follow up problems tend to win in the MLM space. There's not many people solving follow up problems.

WHY I’M SO PASSIONATE ABOUT MLM TRAINING

This whole thing started because of my desire to get more answers... And I couldn't find them.

I've been obsessed for four years… How do I solve more downline problems for my teams?

I tried something and it wouldn't work.

Then I'd try something else and it wouldn't work.

I'd try something and it would kind of work, but it was only something a super psycho marketing nerd like myself could do it.

I was like, crap. That's not good enough.

Simplify, simplify, simplify, simplify.

Then I got down to space where finally, pretty much anyone can do it if they just decide.