Brands and Athletes at UTMB

Second Nature

Dylan is back from UTMB with all the stories to share about the event - and more specifically, all the brands and athlete stories from the week. We run through all the top brand and product launches, discuss the key moments of the week, and dive into Dylan's Extremely Scientific Top 3 Athlete Kit Ranking. Also discussed was the ambush marketing on display and some of the new brands that appeared this year at the event. Links: Freetrail UTMB Trailgating: https://www.youtube.com/playlist?list=PLzJmxVu-7Gn8TNh-hsJG1DpPdh4TSq-ST

Hoka at UTMB: https://www.hoka.com/en/us/hoka-utmb/

UTMB Champ - Vincent Bouillard Interview: https://www.youtube.com/watch?v=IHpms_dnQ0I

Salomon S LAB Ultra Glide Shoes: https://www.salomon.com/en-us/ultraglide

Norda 005 Shoes: https://footwearnews.com/shoes/sneaker-news/norda-005-trail-running-super-shoe-1203678149/

TNF Yves Klein Kit: https://www.thenorthface.com/en-us/collections/summit-series#trail-run

Wise Trail Running: https://en.wisetrailrunning.com/

Matt Walsh/Trailmix UTMB Viewership Data: https://wearetrailmix.substack.com/p/utmb-is-growing-but-where-are-the

Matter of Brand/Matt Trappe - UTMB Ambush Marketing: https://amatterofbrand.substack.com/p/blowing-the-speakers-at-utmb?r=3a0aix

BPC:

The North Face Campaign: https://www.youtube.com/watch?v=WKTwnQMb2vw

Freefly Systems: https://freeflysystems.com/

Glue Guys Podcast: https://joincolossus.com/series/glue-guys/

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