EP. 96 - Creating Authentic Content That Captures Demand Efficiently with Jay Moolenaar | Scrappy Playbooks

Scrappy ABM

In this episode, host Mason Cosby sits down with Jay Moolenaar, founder of Sentient Sales Technology, to talk about how to build effective Account-Based Marketing (ABM) programs without breaking the bank, focusing on collaboration between sales and marketing, creating authentic content, and capturing demand efficiently.

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Best Moments:

(02:00) Jay emphasizes the critical role of aligning sales and marketing teams to create a cohesive ABM strategy.

(05:44) Insights on identifying and engaging your target audience on LinkedIn and other relevant platforms.

(07:45) Discussing strategies to quickly capture and connect with prospects to move them through the sales funnel effectively.

(11:37) Techniques for driving targeted traffic to your website and segmenting content for maximum impact

(14:58) Overcoming common hurdles in content creation while maintaining authenticity and relevance

(19:53) Practical advice for those new to ABM, including tips on building and scaling programs on a budget

(21:41) How to stand out in a crowded market with creative branding and marketing approaches

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Guest Bio:

Jay Moolenaar is the founder of Sentient Sales Technology, a platform designed to capture and qualify leads rapidly. With extensive experience in sales, Jay now focuses on creating marketing programs that support sales teams effectively within the ABM framework. His approach prioritizes cost-effective strategies, authentic content, and leveraging technology to connect with prospects at the right time.