E 602: Consider This Before Contacting a Retail Buyer
Manage episode 444154270 series 3560247
In this solo episode, Monique Benoit shares essential tips for emerging beauty brands looking to pitch to retail buyers. She emphasizes the importance of competitive shopping, understanding consumer demographics, crafting a unique brand story, ensuring financial preparedness, and sustaining success once on the retail shelf. Each of these elements is crucial for brands to effectively communicate their value and secure a spot in retail stores.
LinksScaling Emerging Beauty & Monique
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Apple Podcasts: https://podcasts.apple.com/us/podcast/scaling-emerging-beauty/id1666629140
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