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İçerik KPBS and KPBS Public Media tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan KPBS and KPBS Public Media veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Increased immigration enforcement impacts North County businesses
Manage episode 464005895 series 2409388
İçerik KPBS and KPBS Public Media tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan KPBS and KPBS Public Media veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Businesses say they’re seeing a drop in customers and fearful communities. As federal operations continue, protests are planned in Escondido and San Diego this weekend. Then, the San Diego City Council voted Tuesday to repeal a controversial footnote in city code, impacting neighborhoods in southeastern San Diego. Plus, Midday Edition host Jade Hindmon spoke with Dr. Jennifer Au from the Scripps Cancer Center about the health impacts of alcohol.
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1170 bölüm
Manage episode 464005895 series 2409388
İçerik KPBS and KPBS Public Media tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan KPBS and KPBS Public Media veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Businesses say they’re seeing a drop in customers and fearful communities. As federal operations continue, protests are planned in Escondido and San Diego this weekend. Then, the San Diego City Council voted Tuesday to repeal a controversial footnote in city code, impacting neighborhoods in southeastern San Diego. Plus, Midday Edition host Jade Hindmon spoke with Dr. Jennifer Au from the Scripps Cancer Center about the health impacts of alcohol.
…
continue reading
1170 bölüm
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San Diego News Now
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1 Mayor’s budget cuts endorsed by employee union head 12:09
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San Diego Mayor Todd Gloria’s proposed budget cuts find an ally in the head of the municipal employees union. Plus, Encinitas residents want changes after a series of accidents at a roundabout on Coast Hwy 101. A local historian looks at San Diego’s Black queer history and the San Diego Zoo has a new baby koala. All that plus, a look at Sunday’s South Bay Zine Fest in Chula Vista.…
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San Diego News Now
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1 San Diego community group on the lookout for ICE 16:03
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Fear of threatened Immigration and Customs Enforcement raids have one community group on watch. A professor and popular podcaster says President Donald Trump’s boundary-pushing exercise of executive power meets the definition of a coup. Also, the latest on an effort to help teachers buy their first homes and Voice of San Diego’s Scott Lewis explains the impact of Proposition 36. All that plus, the demise of a long-running San Diego alt-weekly.…
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San Diego News Now
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1 Rep. Sara Jacobs: Musk has ‘no idea’ how government works 11:49
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As billionaire Elon Musk enacts Donald Trump’s mass government cuts, San Diego Rep. Sara Jacobs says Democrats need a more creative strategy to stop him. Also, another San Diego Democratic representative, Mike Levin, says those cuts could soon come for Medicaid — Medi-Cal in California. A new homeless shelter for women and children is coming to downtown. Also, we hear about what’s new at the Oceanside Film Festival.…
President Donald Trump’s 25 percent tariffs on all aluminum and steel imports are concerning local brewers. Plus, two San Diegans are doing what they can to help people heal from the LA fires with the help of some feline friends. And, a new play premiering at The Old Globe explores loss and the supernatural.…
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San Diego News Now
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1 City program drops race requirement 13:44
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San Diego dropped the race requirement for a program meant to help households of color. We explain why. Plus, we take a look at whether California's energy infrastructure can support a surge in electric vehicles. And, the Oceanside Public Library is helping kids learn about the world through beans.
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San Diego News Now
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1 Rep. Levin’s support of immigration bill riles Carlsbad church 10:44
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More than 100 people in San Diego County have died this flu season, health experts explain what makes this flu deadly. Then, one South Bay city is looking to build new housing on city-owned land. And a Carlsbad church is challenging Democratic Rep. Mike Levin over his vote in support of the Laken Riley Act.…
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San Diego News Now
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1 As rain hits San Diego, residents are wary of flooding 13:55
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Community members were thinking about last year’s flooding as they prepared for the first big storm of the season. Then, San Diego Congressman Scott Peters is now speaking out about executive orders that could hinder local scientists. Plus, the price tag for a new transit line has even supporters wondering whether it will ever become a reality.…
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San Diego News Now
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1 Weighing in on proposed federal ban of trans women athletes 12:58
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A letter supporting a federal bill to ban transgender women from playing in women’s sports failed to move forward Tuesday at the San Diego County Board of Supervisors meeting. Then, a community garden in Oceanside is closing down because of differences in beliefs and values. Plus, on the heels of the state releasing test scores, we visit one district where students’ scores are improving.…
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San Diego News Now
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1 Lawsuit claims Vista-based Dr. Bronner’s fosters risky drug culture 12:46
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Plans for a new congregate homeless shelter at Kettner Boulevard and Vine Street were abandoned, but the city of San Diego is looking at other options. Plus, the avian flu is keeping eggs expensive and scarce. One egg farm in Lakeside is trying to keep their prices reasonable. And KPBS investigates Vista-based Dr. Bronner’s after a lawsuit alleges the company has turned a blind eye to an internal culture of drug use.…
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San Diego News Now
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1 Trump administration puts UCSD research in ‘stop and start chaos’ 13:24
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Following the Trump administration’s back-and-forth on a federal funding freeze, researchers at UC San Diego are now concerned their work could get blocked if they use certain restricted words. They say research is at risk if it contains language deemed problematic by the White House, including the word “women.” Plus, the San Diego Police Department has agreed to make some changes to its vehicle pursuit policy following recommendations from the city’s Commission on Police Practices. But Police Chief Scott Wahl said they will not limit their reasons for starting pursuits in the first place. And how the nationwide loneliness epidemic is affecting our democracy.…
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1 San Diego County sues social media companies 13:51
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San Diego County supervisor Terra Lawson-Remer says they are seeking financial damages for the money the county is spending to respond to the youth mental health crisis. Lawson-Remer said social media addiction is fueling that crisis. Then, a new law cracks down on emergency room attacks. Plus, St. Katharine Drexel Academy in El Cerrito is closing down despite community efforts to raise funding and maintain operations.…
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San Diego News Now
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1 Trump offlines website that helped military leaders plan for climate change 12:16
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The landing page was full of resources military leaders could use to plan for the impacts of climate change. Now, it’s gone. Then, we look at the possible local impact of the Trump Administration’s push for federal workers’ resignations. Plus, metro reporter Andrew Bowen previews some potential changes on the horizon for public parking in the city of San Diego.…
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1 Attorney General Rob Bonta reiterates safety in California schools 11:57
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Bonta said school officials cannot prevent federal immigration authorities from being in public places, but if ICE shows up, the school should alert their local educational agency administrator and legal counsel immediately. Then, State Farm Insurance is requesting an emergency rate increase on all customers. Plus, what renters should know in the event of a wildfire near their home.…
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San Diego News Now
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1 How tariffs could impact local businesses 11:40
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President Trump's proposed tariffs on Mexican goods are bringing uncertainty to San Diego’s border economy. Plus, an interview with an expert on authoritarianism shares her expectations for a second Trump presidency. And, the San Diego City Council is making moves to preserve affordable housing.
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1 San Diego company at the forefront of nuclear fusion 14:18
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The creation of energy from nuclear fusion has been a goal for decades. General Atomics, a San Diego-based technology company, is bringing us closer to this clean energy. Plus, flu cases in San Diego County increased between Jan. 18-25. The lingering smoke from recent fires likely made matters worse — polluted air makes it easier to get sick and harder to recover. And ahead of Valentine's Day, KPBS wants to know your love story. Maybe it’s about how you met your partner, how special your family is or even about the best California burrito you’ve ever had.…
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Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.