Building a Brand Story – The Importance of Social Media

Salon Owners Collective

Do you ever feel overstimulated by content on the internet?

Like, there's so much content - there’s just no way you can possibly take it all in.

It makes you think right, how is my content supposed to reach my audience in and amongst all this chaos?

With so many messages from different brands and corporations bidding for their attention - how do I make my message stand out?

The thing about social media is - theres no limited to how much can be posted right? So the stakes, the competition and the expectation is higher. You can’t just post any old thing and get seen. You’ve got to be intentional and strategic and consistent.

You’ve got to tell a story.

On this episode of The Salon Owners Collective Podcast we are joined by the incredible Hayley Mears, an expert on building a brand story and the best person to help tell us, once and for all, what should we be posting on social media.

Here are three reasons why you should listen to the full episode:

1. Discover the importance of communicating your brand story on social media - and how to do it effectively.
2. Understand the key elements of brand that you need to define in order to present a cohesive, inspirational and relatable brand story.
3. Find out how (much) to prioritise content creation and development as part of your marketing strategy

Let's chat…

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