The Art Of Event Marketing, Arun Pattabhiraman And Noel Wax | BTS E1

İçerik SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

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The art of event marketing, Arun Pattabhiraman and Noel Wax | BTS E1 | SaaSBoomi Podcast

3y ago 1:00:37

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In this episode we have Arun Pattabhiraman - Chief Growth Officer, Freshworks and Noel Wax - President and Co-founder, GroundSwell Group joining as guests. Tune in to this episode to learn more on physical to virtual to hybrid events - how to drive registrations for a live event amidst the digital fatigue, how to leverage not just your marketing team but the other critical levers, on interesting event formats and more. You'll hear more on what event organizers can learn from Netflix series, if events are for demand generation or brand marketing, 3 must haves for a great event, key difference maker for an event. All these insights coming from the lens of Arun with his experience across Freshworks and Noel whose company is into events business with Arvind and Varun getting into the finer details. And wait for the rapid fire in the end on more of tactics and tools. Start streaming!

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#Tech #Entrepreneur #Business #India #Founders #Investors #SaaSBoomi #Suresh Sambandam #Entrepreneurship #Marketing #Arvind Parthiban #Varun Shoor #Startup #B2B #Communities #SaaS