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İçerik SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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The anti-thesis of SaaS playbook | Raghu Ravinutala, Yellow.ai | BTS E3 | SaaSBoomi Podcast

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Manage episode 314837006 series 2912609
İçerik SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Raghu's yellow.ai is a story of beginner's mindset and breaking the mould continually. He has been to chip design and semiconductors not into software domain for 15, 16 years and haven't heard of the word CX till 2016. Learn more on how Yellow is creating a leading international brand in the intersection of messaging, CX and AI. Here are the other key take aways from this episode. -Find out how they came up with the name Yellow despite its SEO implications? -How they got enterprise customers when they were a 4 member team -What does the marketing org chart look like today considering teams in India, SEA, NA, LATAM? -Nuances in positioning and messaging for each of the markets, how they're different for emerging markets and western markets -How the organizational structure in a company is never fixed but fluid? -What're the two sides to product marketing? -In SaaS marketing org, who should PMM report to - CPO or CMO? -How to stand out in a commoditized market and build trust? -What's the paradigm shift in new age CRM? -How Microsoft accelerator helped in getting more enterprise customers? -Are Indian enterprises laggards or innovators in terms of software adoption? -What're the aspects to keep in mind while changing your positioning? What're its impacts? -The step by step process of getting into Gartner Magic Quadrant and the team structure
  continue reading

58 bölüm

Artwork
iconPaylaş
 
Manage episode 314837006 series 2912609
İçerik SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Raghu's yellow.ai is a story of beginner's mindset and breaking the mould continually. He has been to chip design and semiconductors not into software domain for 15, 16 years and haven't heard of the word CX till 2016. Learn more on how Yellow is creating a leading international brand in the intersection of messaging, CX and AI. Here are the other key take aways from this episode. -Find out how they came up with the name Yellow despite its SEO implications? -How they got enterprise customers when they were a 4 member team -What does the marketing org chart look like today considering teams in India, SEA, NA, LATAM? -Nuances in positioning and messaging for each of the markets, how they're different for emerging markets and western markets -How the organizational structure in a company is never fixed but fluid? -What're the two sides to product marketing? -In SaaS marketing org, who should PMM report to - CPO or CMO? -How to stand out in a commoditized market and build trust? -What's the paradigm shift in new age CRM? -How Microsoft accelerator helped in getting more enterprise customers? -Are Indian enterprises laggards or innovators in terms of software adoption? -What're the aspects to keep in mind while changing your positioning? What're its impacts? -The step by step process of getting into Gartner Magic Quadrant and the team structure
  continue reading

58 bölüm

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