Ep 124: Creating inclusive spaces isn't just a buzzword with Sam Dengate

Rogue Business with Rochene Hawley

In this episode of Rogue Business, I bring you a raw, no-filter conversation with Sam Dengate, the powerhouse behind T-Generation Gyms—a fitness space dedicated to inclusivity, accessibility, and serving the trans and neurodiverse communities. Sam’s journey from facing discrimination in traditional gym spaces to creating a gym that breaks the mold is packed with insight and fire. We dive deep into the gaps in the fitness industry, toxic spaces, and why building safer, accessible environments is a must—not just a buzzword. If you’re ready to get real about what it means to lead and actually serve people, Sam’s story will make you question the status quo and push you to do better. Key Takeaways:⁣ Purpose-Built Spaces for Real Inclusion: Sam’s mission isn’t about just running a gym; it’s about challenging the norms and creating a space where marginalised communities can feel safe and thrive. Safer Spaces Start with Humility: Building a safer space means consulting with your community, listening to their needs, and continuously evolving—without letting ego get in the way. Accessibility is a Non-Negotiable, Not an Afterthought: From the way a gym is physically designed to how trainers engage with clients, making fitness accessible requires more than good intentions—it demands action and investment. Owning Your Gaps and Asking for Help: Creating inclusive environments means acknowledging where you lack knowledge or experience and actively seeking out guidance to bridge those gaps. Quote: "If you want to make a real difference, stop focusing on the top 1% and start building spaces where everyone feels they belong." [00:01] Introduction to Sam Dengate, owner of T-Generation Gyms [02:30] Sam’s journey: Overcoming discrimination to build a gym for all [05:51] Experiences in traditional gyms and exclusionary practices [10:15] Why coaches need to confront their own issues to truly serve others [13:29] Redefining safer spaces and removing barriers [18:45] Accessibility challenges in the fitness industry [22:29] Creating inclusive gym environments from the ground up [28:19] Finding and focusing on the underserved members of the community [31:17] Long-term sustainability in the fitness industry [33:57] Sam’s upcoming talk at Redefine: Changing the narrative on leadership and community If this conversation sparked something in you, be ready to redefine what leadership means in fitness. Follow me on Instagram @rochenehawley for more insights on building a truly inclusive and impactful business. And if you’re hyped for more real talk, leave a review on Apple Podcasts or Spotify—let’s keep pushing the conversation forward.