The Dilya, Demand Generation and Look to the Right of the Publish Button Episode

Rockstar CMO FM

We return after a week away, and Ian Truscott kicks off this episode with a thought about the imposter syndrome that haunts content creators worrying about whether all of their ideas have already been written.

And, as our regular Rockstar CMO advisor, Jeff Clark is away this week, Ian's guest is Dilya Abushayeva, marketer, storyteller and founder of Mavuus. As Dilya shares in her bio:

"I’m a lover of all things marketing – but if I had to choose a favorite, it would probably be storytelling. I love a good opportunity to thoroughly get familiar with a subject matter (a product, a person, or a brand) and then be able to paint an interesting story that truly engages and captivates the audience.

Over the last 15 years, I’ve had the fortune to work alongside some of the most talented marketers out there – listening, learning, and observing from various fields of the monstrous marketing machine, including product, communications, and demand gen. I’ve learned that the power of marketing can’t be boxed in. It’s not all about leads, neither is it all about inbound or outbound. The true power of marketing lies in understanding how all the elements work together like clockwork to generate real results.

Creativity is not a nine-to-five job, it can’t be timed, and it definitely cannot be forced. Great ideas are generated as a result of a clear mind and limitless inspiration. My inspiration comes from art, music, books, travel, and politics, to name a few."

Nicely put, and as you'll hear, Dilya has a passion for our craft, and we recommend checking out the Mavuus platform.

And as usual, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares a great thought from a recent webinar he did with Optimizely's Dean Barker - Palaces of Innovation: The Impact of Platforms and Process on Creativity.

Enjoy!

The people:

• Ian Truscott on LinkedIn and Twitter
• Dilya Abushayeva on LinkedIn
• Robert Rose on Twitter and LinkedIn

As mentioned in this week’s episode:

• Ian’s Tuesday 2¢ Blog
• Dilya's company - Mavuus
• Robert’s company: The Content Advisory
• Our mutual chum Deane Barker on LinkedIn
• Roberts webinar with Deane Barker - Palaces of Innovation: The Impact of Platforms and Process on Creativity.
• Robert’s latest book is available to preorder on Amazon.com

Rockstar CMO:

• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media – on YouTube

Please get in touch if you have any thoughts or suggestions on the topics we discuss.

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