Creating Marketing Content That Resonates with Ardath Albee of Marketing Interactions

Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

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2+ y ago 49:54

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In this episode, Eric has an in-depth conversation focused around B2B marketing strategy, content, and storyelling with Ardath Albee, CEO of consulting firm Marketing Interactions, Inc. Ardath is a published author, frequent public speaker, and workshop instructor in the B2B marketing space.

Ardath’s passion is teaching companies how they can use marketing automation and advanced content marketing approaches effectively to transform the marketing and selling of their complex solutions by keeping the customer front and center. We hope you enjoy the episode!

About Eric Stockton, VP of Demand Gen at SharpSpring:

With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.

Connect with Eric: https://www.linkedin.com/in/ericstockton

About Ardath Albee, CEO and B2B Marketing Strategist at consulting firm Marketing Interactions, Inc.

Adrath has spent 30+ years in business management and marketing operations. She uses this extensive background and expertise to help clients create personas and persona-driven digital content marketing strategies with compelling content platforms that contribute to downstream revenue.

Connect with Ardath: https://www.linkedin.com/in/ardathalbee/

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring

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#Business #Marketing #Eric Stockton #Digital Marketing #B2B Marketing #Marketing Automation