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RetailCraft 26 - ”Let‘s get comfy” - Constanze Freienstein of Lands‘ End
Arşivlenmiş dizi ("Etkin olmayan yayın" status)
When? This feed was archived on May 26, 2022 05:08 (). Last successful fetch was on April 07, 2022 07:18 ()
Why? Etkin olmayan yayın status. Sunucularımız bir süredir geçerli bir podcast beslemesi alamadı
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 304378463 series 2409148
In the digital studio for this episode we followed the path of comfortable word-at-home wear to one of the original pioneers of relaxed clothing - none other than Lands' End, with their strapline of "Let's get comfy".
Initially visible in the UK via their catalogues and direct to consumer advertising, we hear from Constanze Freienstein, Managing Director, Europe, about the digital growth of the brand.
We touch upon product development via sustainability, cashmere, social engagement and the 'comfort fund' - how the whole team work for inclusion and social good.
You can see more about Lands' End's sustainability approach here: https://www.landsend.co.uk/Resources/co/Sustainability.html
Constanze was recently interviewed by Chloe Rigby on InternetRetailing (https://internetretailing.net/interviews/interview-how-lands-end-helped-customers-get-comfy-online-in-a-challenging-year) and there's a case study on Lands' End in the 2021 RetailX European Top1000 (https://internetretailing.net/top500-reports/annual-reports/the-2021-retailx-europe-top1000)
Run time: 34 minutes
INFORMATION:
Constanze Freienstein: https://www.linkedin.com/in/constanze-freienstein-6194752/
Ian Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal
Jamie Merrick: https://www.linkedin.com/in/jamiemerrick/
Recorded remotely and at Spiritland Studios, UK.
Episode photo credit: Ian Jindal (https://www.instagram.com/ianjindal )
31 bölüm
RetailCraft 26 - ”Let‘s get comfy” - Constanze Freienstein of Lands‘ End
RetailCraft - digital retail, ecommerce and brands - Retail Podcast
Arşivlenmiş dizi ("Etkin olmayan yayın" status)
When? This feed was archived on May 26, 2022 05:08 (). Last successful fetch was on April 07, 2022 07:18 ()
Why? Etkin olmayan yayın status. Sunucularımız bir süredir geçerli bir podcast beslemesi alamadı
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 304378463 series 2409148
In the digital studio for this episode we followed the path of comfortable word-at-home wear to one of the original pioneers of relaxed clothing - none other than Lands' End, with their strapline of "Let's get comfy".
Initially visible in the UK via their catalogues and direct to consumer advertising, we hear from Constanze Freienstein, Managing Director, Europe, about the digital growth of the brand.
We touch upon product development via sustainability, cashmere, social engagement and the 'comfort fund' - how the whole team work for inclusion and social good.
You can see more about Lands' End's sustainability approach here: https://www.landsend.co.uk/Resources/co/Sustainability.html
Constanze was recently interviewed by Chloe Rigby on InternetRetailing (https://internetretailing.net/interviews/interview-how-lands-end-helped-customers-get-comfy-online-in-a-challenging-year) and there's a case study on Lands' End in the 2021 RetailX European Top1000 (https://internetretailing.net/top500-reports/annual-reports/the-2021-retailx-europe-top1000)
Run time: 34 minutes
INFORMATION:
Constanze Freienstein: https://www.linkedin.com/in/constanze-freienstein-6194752/
Ian Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal
Jamie Merrick: https://www.linkedin.com/in/jamiemerrick/
Recorded remotely and at Spiritland Studios, UK.
Episode photo credit: Ian Jindal (https://www.instagram.com/ianjindal )
31 bölüm
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