Beyond the buzzword: how storytelling can transform research communications

Research Comms

It's the final episode of Research Comms! To mark this momentous moment, Peter takes a trip through six years of archives to explore a topic that has featured prominently throughout the series: Storytelling.

With insights from past guests, including Dame Uta Frith, Kat Arney, Will Storr and Jessica Fox, the podcast unpacks why stories have such a hold on our brains and how we can harness that power to craft compelling narratives about research.

It also digs into the darker side of storytelling - looking at how stories and rumours can help spread misinformation and mistrust. And looks at how certain narratives can shape public attitudes to emerging technologies like AI.

This is the last episode of Research Comms in its current form but we'll be back later this year with a brand new podcast dedicated to the art and science of communicating research. Watch this space!

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Show links:

• The Psychology of Curiosity, George Loewenstein
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• The Ketchup Conundrum, Malcolm Gladwell
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• The Global AI Narratives Project
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• First Create the Media - Kat Arney
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• The Science of Storytelling, Will Storr