The Autoblog Podcast is one of the oldest and most-listened to automotive podcasts anywhere. The show features a rotating panel of editors and guests hosted by Editor-in-Chief Greg Migliore. The gloves come off and the lively discussion has everything from the most important news of the week to the best and worst cars we're driving. The show traditionally wraps with the popular Spend My Money segment. With nearly 700 episodes, the podcast is a must-listen for automotive enthusiasts everywhere.
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İçerik Carm Capriotto, AAP, Carm Capriotto, and AAP tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Carm Capriotto, AAP, Carm Capriotto, and AAP veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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Player FM uygulamasıyla çevrimdışı Player FM !
Stay Out of the Rabbit Hole [RR 951]
MP3•Bölüm sayfası
Manage episode 416192551 series 1232327
İçerik Carm Capriotto, AAP, Carm Capriotto, and AAP tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Carm Capriotto, AAP, Carm Capriotto, and AAP veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Recorded at the 21st annual TST Big Event, Sherwood Cooke shares his journey of running his business for 28 years, his success with social media, especially TikTok, under the moniker 'The Professor,' and the impact of digital content on attracting a wide customer base even from hours away. Discover the evolution of Cooke's business practices, the significance of ethical service, community engagement and how to build a team culture through understanding and investment in people's lives. Sherwood Cooke, Royalty Auto Service, St Marys, GA.
Show Notes - Watch Full Video Episode
- Living in Saint Mary's (00:00:35) Discussion about the location of Saint Mary's, Georgia.
- Sherwood's experience with social media (00:00:57) Sherwood's success on TikTok and YouTube.
- Deathtrap of the month (00:03:43) Discussion about a series featuring problematic cars.
- Client vs. customer (00:04:44) Sherwood's business philosophy on treating customers as clients.
- Challenges and benefits of social media (00:08:21) The time-consuming nature of social media and its impact on business.
- Starting a business with limited resources (00:10:23) Sherwood's humble beginnings and journey to success.
- Evolution of business model (00:13:25) Transitioning to a more sophisticated and higher-priced service model.
- Business principles and pricing strategy (00:14:08) The impact of pricing and service offerings on client base.
- Business Acquisition (00:17:23) Sherwood's experience of seizing a business opportunity and the importance of proactivity in business growth.
- Future Store Plans (00:19:13) Discussion about the potential opening of a third store in Florida and the patience required in business expansion.
- Family Involvement (00:22:14) Sherwood's family involvement in his business.
- Junior Technician Program (00:24:22) Sherwood's initiative to involve children in learning about automotive repair through hands-on experience.
- Ice Hockey Coaching (00:26:07) Sherwood's experience coaching ice hockey and the impact on his life and his son's involvement in the sport.
- Participation Trophies (00:28:16) Discussion on participation trophies and the impact on children's motivation and memories.
- Stay Out of the Rabbit Hole (00:29:44) Sherwood's class on avoiding pitfalls in automotive diagnostics and the importance of self-awareness and common sense.
- Making People's Lives Easier (00:32:38) Sherwood discusses the importance of making people's lives easier, including clients, team members, and vendors.
- Creating a Positive Culture (00:34:17) Sherwood emphasizes the significance of building a positive culture within the team and the time it takes to create it.
- Hiring Process (00:35:50) Sherwood explains his unique five-interview hiring process, including interviews with him, his son, and a team member, as well as meeting with the candidate's family.
- Weeding Out Unethical Behavior (00:37:05) Sherwood shares a story about weeding out unethical behavior during the hiring process and the importance of integrity in candidates.
- Learning from Hiring Mistakes (00:41:50) Sherwood and Carm discuss the importance of learning from hiring mistakes and the need to evolve in the hiring process.
311 bölüm
MP3•Bölüm sayfası
Manage episode 416192551 series 1232327
İçerik Carm Capriotto, AAP, Carm Capriotto, and AAP tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Carm Capriotto, AAP, Carm Capriotto, and AAP veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Recorded at the 21st annual TST Big Event, Sherwood Cooke shares his journey of running his business for 28 years, his success with social media, especially TikTok, under the moniker 'The Professor,' and the impact of digital content on attracting a wide customer base even from hours away. Discover the evolution of Cooke's business practices, the significance of ethical service, community engagement and how to build a team culture through understanding and investment in people's lives. Sherwood Cooke, Royalty Auto Service, St Marys, GA.
Show Notes - Watch Full Video Episode
- Living in Saint Mary's (00:00:35) Discussion about the location of Saint Mary's, Georgia.
- Sherwood's experience with social media (00:00:57) Sherwood's success on TikTok and YouTube.
- Deathtrap of the month (00:03:43) Discussion about a series featuring problematic cars.
- Client vs. customer (00:04:44) Sherwood's business philosophy on treating customers as clients.
- Challenges and benefits of social media (00:08:21) The time-consuming nature of social media and its impact on business.
- Starting a business with limited resources (00:10:23) Sherwood's humble beginnings and journey to success.
- Evolution of business model (00:13:25) Transitioning to a more sophisticated and higher-priced service model.
- Business principles and pricing strategy (00:14:08) The impact of pricing and service offerings on client base.
- Business Acquisition (00:17:23) Sherwood's experience of seizing a business opportunity and the importance of proactivity in business growth.
- Future Store Plans (00:19:13) Discussion about the potential opening of a third store in Florida and the patience required in business expansion.
- Family Involvement (00:22:14) Sherwood's family involvement in his business.
- Junior Technician Program (00:24:22) Sherwood's initiative to involve children in learning about automotive repair through hands-on experience.
- Ice Hockey Coaching (00:26:07) Sherwood's experience coaching ice hockey and the impact on his life and his son's involvement in the sport.
- Participation Trophies (00:28:16) Discussion on participation trophies and the impact on children's motivation and memories.
- Stay Out of the Rabbit Hole (00:29:44) Sherwood's class on avoiding pitfalls in automotive diagnostics and the importance of self-awareness and common sense.
- Making People's Lives Easier (00:32:38) Sherwood discusses the importance of making people's lives easier, including clients, team members, and vendors.
- Creating a Positive Culture (00:34:17) Sherwood emphasizes the significance of building a positive culture within the team and the time it takes to create it.
- Hiring Process (00:35:50) Sherwood explains his unique five-interview hiring process, including interviews with him, his son, and a team member, as well as meeting with the candidate's family.
- Weeding Out Unethical Behavior (00:37:05) Sherwood shares a story about weeding out unethical behavior during the hiring process and the importance of integrity in candidates.
- Learning from Hiring Mistakes (00:41:50) Sherwood and Carm discuss the importance of learning from hiring mistakes and the need to evolve in the hiring process.
311 bölüm
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