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Insights from Leading Marketing Strategies at Lyft & OpenTable
Manage episode 449587316 series 3593121
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Denis Scott, Chief Marketing Officer at CharterUP, delves into growth marketing strategies. Denis’ work with prominent brands like Lyft and OpenTable offers invaluable insights into crafting successful marketing strategies. Through his journey, he’s dealt with the intricacies of marketplace businesses, striking a balance between customer acquisition and engagement, and adapting strategies based on industry dynamics and company lifecycle stages. Today, Denis discusses insights from leading marketing strategies at Lyft and OpenTable. Show Notes
Connect With:
- Denis Scott: Website // LinkedIn
- The Rebrand Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn
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